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10 best Brevo alternatives for ecommerce (2026)

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Key takeaways

Exploring Brevo alternatives is essential for ecommerce store owners facing limitations like the 300 emails/day cap and costly automation plans.

Omnisend stands out as the top Brevo alternative, offering ecommerce-focused features, multichannel automation, and award-winning support that enhances customer engagement.

Many alternatives, such as MailerLite and GetResponse, provide more generous pricing models and features, making them suitable for businesses with varying needs, from newsletters to sales funnels.

Switching to a contact-based pricing model can save money for businesses that send emails frequently, as opposed to Brevo's pay-per-email structure.

Reveal key takeaways

Brevo alternatives are worth exploring if you’ve hit the platform’s 300 emails/day free cap or struggle to build ecommerce flows without paying $499/month. You’re not alone — many store owners on Shopify and WooCommerce have run into the same walls.

This guide covers the ten best Brevo alternatives for ecommerce. For each tool, you’ll find ratings, current pricing, key features, honest pros and cons, and a direct comparison with Brevo. By the end, you’ll know exactly which platform fits your store and why.

Omnisend customers get $79 back for every $1 spent. That’s the bar we’re holding every tool on this list to.

Switch from Brevo to an ecommerce-first platform that delivers $79 for every $1 spent — with Omnisend

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Brevo alternatives compared

The table below covers the ten best Brevo (formerly Sendinblue) alternatives. Click any tool to jump straight to its full review:

Brevo alternativeBest forMain advantage over BrevoPricingFree planG2 rating (as of May 2026)
OmnisendEcommerce and multichannel marketingEmail + SMS + web push in one flowFrom $16/month (500 contacts)✅— 250 contacts, 500 sends4.6/5 (1,178+ reviews)
Capterra rating: 4.7/5 (836+ reviews)
Shopify App Store rating: 4.7/5 (2,946+ reviews)
ActiveCampaignComplex customer journeys1,000+ automation recipes, granular triggersFrom $15/month (1,000 contacts)❌— 14-day free trial4.4/5 (14,670+ reviews)
Capterra rating: 4.6/5 (2,561+ reviews)
MailerLiteNewsletters and frequent sendersUnlimited sends on all paid plansFrom $10/month (500 subscribers)✅ — 500 subscribers, 12,000 emails/month4.6/5 (1,106+ reviews)
Shopify App Store rating: 2.6/5 (30 reviews)
HubSpotEmail marketing + CRM unificationFull business platform with live CRM dataFrom $15/month/seat (1,000 contacts)✅ — 1,000 contacts, 500 emails/day4.4/5 (14,669+ reviews)
MailchimpEcommerce beginnersGuided setup and predictive segmentationFrom $13/month (500 contacts)✅ — 250 contacts, 500 emails/month or 250 emails/day4.4/5 (5,413+ reviews)
DripBehavior-based ecommerce flowsSocial retargeting in workflowsFrom $39/month (2,500 contacts)❌ — 14-day free trial4.4/5 (474+ reviews)
GetResponseEmail + built-in sales funnelsConversion funnels connecting ads to upsellsFrom $19/month (1,000 contacts)✅ — 500 contacts4.3/5 (1,117+ reviews)
SendlaneHigh-volume DTC brandsTier 1 ESP delivery and dedicated supportFrom $100/month (50,000 emails)❌ — 60-day free trial4.6/5 (75+ reviews)
MoosendUnlimited campaigns at low costContact-based pricing, unlimited sendsFrom $9/month (500 contacts)❌ — 30-day free trial4.7/5 (735+ reviews)
SenderBudget ecommerce storesHigher free plan limits than BrevoFrom $10/month (1,000 subscribers)✅ — 2,500 contacts, 15,000 emails/month4.7/5 (224+ reviews)

Omnisend has been recognized as the Spring 2026 leader by G2 and the Best Email Marketing Tool for Ecommerce by EmailTool Tester

Why are people looking for Brevo alternatives?

Brevo works well for storing a large contact list and sending occasional campaigns without paying per contact. If that’s not your situation, its limitations show up quickly. That’s why many store owners look for Brevo alternatives for email marketing that are built with ecommerce in mind.

Here’s what pushes most ecommerce store owners toward Brevo alternatives:

  • Limited templates: Brevo offers just 48 email templates, which is thin compared to most alternatives on this list
  • Automation restrictions: Its free plan caps automations at 2,000 contacts, so that 100,000 contact storage isn’t as useful as it sounds
  • Daily send limits: The free plan allows just 300 emails per day, which doesn’t go far for most stores
  • Delivery tools: Brevo lacks built-in list cleaning and full SPF alignment, which hurts inbox placement
  • Pricing jumps: Landing pages, popups, phone support, and advanced segmentation are all locked behind the $499/month Professional plan, which is a steep jump from the entry-level tier:
Brevo alternatives: A pricing table compares five plans with key features like email & SMS campaigns, monthly send limits, and users. Notes highlight a 300/day send cap on the free plan and a large price jump for advanced support.
Image via Brevo
  • “Some of the more advanced automation and segmentation capabilities can feel a bit basic compared to higher-end tools,” says Rupain G. on G2. “If you’re trying to build highly complex multistep flows or deeply dynamic segments, it can sometimes feel restrictive.”
  • “At times, I find that the reporting interface would benefit from a bit more granularity, allowing for a deeper exploration of specific conversion metrics,” adds Paco S. on G2.

Omnisend was built specifically for ecommerce, so these gaps don’t exist on its platform. You get 250+ templates, multichannel automation, and award-winning 24/7 support across all plans.

Are Brevo and Sendinblue the same thing?

Yes — Sendinblue rebranded to Brevo in 2023. If you’re searching for Sendinblue alternatives or Sendinblue competitors, you’re in the right place.

The core product stayed the same after the rebrand. Its email infrastructure, pricing model, and feature set didn’t change in any meaningful way.Every tool in this article works as an alternative to Sendinblue just as much as it does to Brevo. The limitations that drive people away didn’t disappear with the new name. For a quick answer, jump to “Are Brevo and Sendinblue the same?” FAQ below.

10 best Brevo alternatives to choose from

Every tool on this list ranks among the top Brevo alternatives across email marketing platforms today. This is for whether you’re running a Shopify store, scaling a WooCommerce setup, or somewhere in between.

Each entry covers pricing, key features, pros and cons, and a direct head-to-head comparison with Brevo so you can make a confident call.

Here’s the full list of the top Brevo alternatives:

  1. Omnisend — Best for ecommerce and multichannel marketing
  2. ActiveCampaign — Best for complex customer journeys
  3. MailerLite — Best for newsletters and frequent email senders
  4. HubSpot — Best for email marketing + CRM unification
  5. Mailchimp — Best for ecommerce beginners
  6. Drip — Best for behavior-based ecommerce flows
  7. GetResponse — Best for email + built-in sales funnels
  8. Sendlane — Best for high-volume DTC brands
  9. Moosend — Best for unlimited campaigns at low cost
  10. Sender — Best email tool for budget stores

1. Omnisend — Best for ecommerce and multichannel marketing

Brevo alternatives: A webpage displays options for pre-built automation workflows, with filters on the left for type and channel. The main area shows workflow cards such as Welcome, Abandoned Cart, and Abandoned Checkout.
Image via Omnisend

G2 rating: 4.6/5 (1,178+ reviews)

Capterra rating: 4.7/5 (836+ reviews)

Shopify App Store rating: 4.7/5 (2,946+ reviews)

Pricing: From $16/month for 500 contacts and 6,000 emails/month. Free plan available for 250 contacts and 500 sends.

Omnisend is built for ecommerce and helps you grow your list, automate email and SMS in multichannel flows, and maximize revenue with appropriately targeted messages.

Standalone campaigns and pre-built templates help get your newsletters and offers out fast. Its pre-built flows and segments ensure that you appear at high-intent moments — such as when items are back in stock and after cart abandonment.

Native integrations for Shopify, WooCommerce, Wix, and other ecommerce platforms guarantee a quick start.

The template, segment, and flow builders are intuitive. Also, if you need help setting things up, there’s award-winning 24/7 support across email and live chat on every plan. Omnisend has won multiple Stevie Awards for customer service.

Another improvement over Brevo is the standard features on offer. Whereas Omnisend includes popups, back-in-stock alerts, and AI segmentation across all plans, Brevo restricts them to its $499/month Professional plan.

A verified G2 user in the apparel and fashion industry rated Omnisend five out of five, saying: “Far above the competition. I love how simple and intuitive Omnisend is — everything can be set up with just a few clicks. Complete automations like welcome, abandoned cart, and abandoned checkout, all in just two days.”

Key features

  • Multichannel flows combining email, SMS, and web push notifications to reach customers at high-intent moments
  • Standalone campaigns for email, SMS, and web push, covering seasonal sends like Black Friday, Valentine’s Day, and more
  • AI segment builder plus 32 pre-built segments for precise audience targeting
  • AI Brand Assets that auto-apply your branding across email templates, cutting design time significantly
  • Customer lifecycle stage maps that give you a clear picture of where each contact sits in their journey
  • Embedded, flyout, and popup forms — including gamified versions — with marketing consent opt-in built in
  • Configurable reports covering sales, channel performance, and sender health in one dashboard

Pros

  • Powerful features without a steep learning curve — the template, segment, and flow builders are all intuitive
  • AI and pre-built elements ensure optimal configurations the first time around
  • 250+ high-quality email templates, all editable and all supporting dynamic content
  • Covers your customer journey from pre-signup and first purchase to long-term retention, with triggers for every ecommerce event
  • Award-winning 24/7 support on every plan, including the free one

Cons

  • No discounts for annual plans
  • Limited CRM features

Brevo vs. Omnisend

Omnisend ranks at the top among Brevo alternatives for its automation depth, multichannel flows, email segmentation, and standard feature set. Brevo is a more basic email automation tool with more CRM features for pipelines, deals, contacts, and companies.

2. ActiveCampaign — Best for complex customer journeys

Brevo alternatives: Screenshot of a web page titled Browse Recipes featuring a search bar and automation suggestions. Categories are listed on the left, and recipe cards for tagging and engagement strategies appear on the right.
Image via ActiveCampaign

G2 rating: 4.4/5 (14,670+ reviews)

Capterra rating: 4.6/5 (2,561+ reviews)

Pricing: From $15/month for 1,000 contacts. No free plan, but a 14-day free trial is available.

ActiveCampaign is an AI-first email marketing tool that lets you plan, build, test, and refine complex sequences. It’s primarily for ecommerce, but also suited to services with a built-in CRM and an optional sales-engagement CRM add-on.

It has significantly more flow triggers than Brevo, covering contact field changes, score changes, conversion events, recurring payments, and more.

Organizing and managing contacts is smooth, and you can realistically create new campaigns weekly without investing more than an hour. It’s complicated at first, though its documentation and basic or priority email/live chat support (plan-dependent) help.

Tomás Alejandro M., chief creative officer at a small business, praised ActiveCampaign on G2, saying: “The UI/UX is very clear and easy to use. It also has one of the best automation systems out there — I use automations a lot, and this is by far the best one I’ve worked with.”

Key features

  • 1,000+ pre-built automation recipes covering ecommerce, lead nurturing, and post-purchase scenarios
  • AND/OR segmentation logic with custom fields, event data, and predictive sending
  • 250+ email templates with conditional content and AI content generation
  • Attribution and conversion tracking on Pro and Enterprise plans
  • 1,000+ native integrations, including Shopify, WooCommerce, Salesforce, and Stripe
  • AI-powered automation builder, campaign builder, and brand kit across all plans

Pros

  • Quick to get a basic flow live, even with complex logic
  • Breadth of recipes and triggers allows complete targeting control
  • A/B testing lets you compare elements across multiple emails
  • In-depth AI features span automations, campaign builders, segments, and spam checks
  • WhatsApp is available as an additional channel with broadcast messaging

Cons

  • SMS is a paid add-on only available to Plus customers and above
  • The cheapest plan only allows five actions per automation
  • Generative AI is restricted to Plus plans and above

Brevo vs. ActiveCampaign

ActiveCampaign is better suited to large ecommerce stores and businesses with complex customer journeys and sales cycles than Brevo. Its features provide granular control for flows, segments, and targeting, at the expense of a learning curve.

3. MailerLite — Best for newsletters and frequent email senders

Brevo alternatives: Screenshot of an email design platform showing options to start from scratch, use templates, or view recent emails. The screen displays a drag & drop editor and descriptions for rich-text and HTML editing tools.
Image via MailerLite

G2 rating: 4.6/5 (1,106+ reviews)

Pricing: Starts from $10/month for 500 subscribers with unlimited sends. Free plan available for up to 500 subscribers and 12,000 emails/month.

MailerLite is a newsletter and campaign tool that suits you if you email a smaller audience frequently and don’t need many automations.

It has more email templates than Brevo (108 vs. 48), a more feature-rich drag-and-drop editor, and better landing pages and forms across all plans. Popups, including a spin-the-wheel gamified version, are available without upgrading.

The fact that you can send 12,000 emails for free and unlimited numbers for $10/month makes MailerLite a strong Brevo alternative if you’re sending lots of emails. You’ll break free from Brevo’s send-based pricing and could save a significant amount.

Key features

  • 108 email templates with a feature-rich drag-and-drop editor, including ecommerce, gallery, and blog content blocks
  • Unlimited sends on all paid plans with subscriber-based pricing
  • Unlimited landing pages and popups on paid plans, including gamified spin-the-wheel popups
  • Abandoned cart, purchase follow-up, and welcome automation flows
  • Inactive subscriber cleanup tool keeps your list healthy automatically
  • 24/7 live chat support on the Advanced plan, 24/7 priority email on the Growing Business plan

Pros

  • Clean interface with a low learning curve
  • Quick to launch campaigns and build automations
  • Subscriber-based pricing suits bulk sends
  • Supports paid newsletters
  • Landing pages have built-in digital sales tools and payments

Cons

  • Multiple automation triggers are restricted to the Advanced plan only
  • No SMS without a separate MailerSend product
  • Shopify integration rated 2.6/5 from 30 reviews, with reported issues around tag syncing and automation triggers

Which is better, Brevo or MailerLite?

MailerLite is better than Brevo for campaigns and newsletters. You can send more emails for less and turn them into a revenue stream with paid newsletters. Brevo is better than MailerLite for automating your customer experience and sending basic campaigns.

For ecommerce stores that need multichannel automation beyond newsletters, Omnisend offers stronger flows than either tool.

4. HubSpot — Best for email marketing + CRM unification

Brevo alternatives: A website interface displays automation options for a contact form. Options include sending an email after form submission or creating a custom workflow. Buttons to Create this workflow are visible, with menu options at the top right.
Image via HubSpot

G2 rating: 4.4/5 (14,669+ reviews)

Pricing: Starter from $15/month per seat. Free plan available for 1,000 contacts and 500 emails/day.

HubSpot is an email marketing tool with a comprehensive business platform. Where Brevo’s CRM is basic and confines your data, HubSpot connects email to contact management, ads, social, landing pages, and sales pipelines in one place.

It suits you if you’re a growing ecommerce brand that wants marketing and customer data unified, not pieced together. Live CRM data informs every email you send, so targeting includes data points from marketing, sales, and services.

Key features

  • AI-powered email automation delivers personalized content at scale using live CRM data
  • Multi-touch revenue attribution connects campaigns directly to the sales pipeline and revenue
  • Lookalike lists identify high-potential prospects within your existing contact database
  • Forms, landing pages, and live chat feed directly into unified contact records
  • Social media management and Google, Facebook, and LinkedIn ad integration in one platform
  • The Pathfinder tool analyzes customer journey data to identify where visitors are ready to convert
  • 1,500+ integrations, including Salesforce, LinkedIn, Amplitude, and Microsoft Teams

Pros

  • Among the best-documented platforms with loads of tutorials
  • Email, CRM, ads, social, and sales pipeline managed from one platform
  • Free plan includes email campaigns, forms, and live chat without a credit card
  • Scales across marketing and sales teams without switching tools
  • Revenue attribution shows which campaigns generate sales

Cons

  • Professional plan requires a mandatory $3,000 onboarding fee on top of $890/month
  • A/B testing is only available on Enterprise
  • Significant learning curve across the full platform
  • Expensive relative to every other tool on our list of Brevo alternatives

Brevo vs. HubSpot

HubSpot gives you more than Brevo across CRM, attribution, and cross-channel marketing, but at a significantly higher cost. Brevo is the better fit if you’re a small store that needs email and a basic CRM without the overhead.

5. Mailchimp — Best for ecommerce beginners

Brevo alternatives: Screenshot of an email newsletter editor showing a plant care newsletter draft on the left and a menu of content block options (like text, image, button) on the right. The newsletter includes images of plants and care tips.
Image via MailChimp

G2 rating: 4.4/5 (5,413+ reviews)

Pricing: From $13/month for the Essentials plan with 500 contacts and a 10x send limit. Free plan available for 250 contacts and 500 emails/month or 250 emails/day.

Mailchimp is the go-to starting point if you’re completely new to email marketing. Compared to Brevo, it trades contact storage for a guided experience, offering more pre-built flows and personalized onboarding.

The automation flow builder covers the basics well, including conditional splits, percentage splits, and up to three triggers per flow. SMS is only available as an add-on, however, and it feels like a disconnected channel compared to Brevo.

Where Mailchimp beats Brevo is in its predictive segmentation, available on the Standard plan. This identifies the most likely buyers, letting you target high-intent customers without manually building segments. Brevo reserves its equivalent to the Professional plan at $499/month.

Key features

  • AI productivity tools, including Content Optimizer, Creative Assistant, and Intuit Assist
  • 300+ app integrations for your tech stack
  • 130+ email templates with a drag-and-drop email builder
  • Pre-built segments for customer behavior and subscriber engagement
  • Personalized onboarding session included in the Standard plan
  • Audience management includes contact profiles, campaign engagement, and purchase behavior
  • Mailchimp mobile app for iOS and Android for checking metrics and creating emails on the go

Pros

  • Has one of the smallest learning curves of any Brevo alternative
  • You can add new websites to one paid account
  • Personalized product recommendations are available in all plans
  • Decent list-building tools, including forms and landing pages
  • Provides a website builder and supports unlimited pages

Cons

  • No transactional emails below Standard
  • No SMS marketing features in the free plan
  • Only two roles are allowed in the cheapest paid plan
  • Only three triggers per flow limit customer journey possibilities

Is Brevo better than Mailchimp?

Mailchimp is among the best Brevo alternatives if you want a guided setup, predictive segmentation, and personalized onboarding. Brevo wins on contact storage, transactional email, SMS as standard, and CRM features.

For ecommerce stores that need multichannel automation and deeper segmentation, Omnisend is the stronger choice over both.

6. Drip — Best for behavior-based ecommerce flows

Brevo alternatives: A computer screen displays an email design preview in a web-based email editor called Dynamic Tumblers, showing a colorful message that says Hello, Desktop! SILICONE WINE TUMBLER.
Image via Drip

G2 rating: 4.4/5 (474+ reviews)

Pricing: From $39/month for 2,500 contacts. No free plan, but a 14-day free trial is available.

Drip is purpose-built for ecommerce, with more advanced customer behavior triggers than Brevo. These include purchases, browsing, clicks, order management system (OMS) data, and even actions within certain integrations.

The visual workflow builder covers email, on-site campaigns, and Facebook and Instagram retargeting in a single sequence. A single workflow can email a browser, retarget them on social if they don’t convert, and remove them the moment they purchase.

Additionally, Drip’s campaign tools beat Brevo’s. Campaigns support split testing for up to four variations, auto-resend to non-openers, and recommended segments that automatically exclude recently discounted buyers to protect list quality.

For example, a customer who browses a product page three times without buying can trigger a targeted email offer. If they still don’t convert, Drip automatically adds them to a Facebook Custom Audience.

On the post-purchase side, Drip can trigger a review request and cross-sell sequence based on OMS data once an order has been delivered.

Key features

  • Send unlimited emails, no matter your plan
  • 50 workflow allowances per paid plan
  • Unlimited sub-accounts, making it suitable for teams
  • Behavior-based triggers covering purchases, page views, clicks, and OMS data sync
  • Workflow decisions split paths into Yes/No branches based on customer behavior at each step
  • The workflow builder combines email, onsite campaigns, and Facebook and Instagram retargeting in one sequence
  • Free migration if your list has over 17,500 contacts

Pros

  • Relatively low learning curve despite its automation capabilities
  • Suitable for building highly reactive, behavior-based flows
  • Integrates with most ecommerce platforms, with 200+ integrations in total
  • A/B testing covers four email content variations or subject lines simultaneously

Cons

  • No free plan
  • Only 50+ email templates
  • SMS is only available to USA customers

Brevo vs. Drip

Drip is better than Brevo for building complex flows and campaigns. Its social retargeting features appear directly in flows, such as adding contacts to a Facebook Custom Audience. Brevo is better for contact storage, CRM, and SMS features.

7. GetResponse — Best for email + built-in sales funnels

Brevo alternatives: A funnel chart showing stages of a marketing funnel: promo ad (273 clicks), sign up page (432 visitors), contacts (432), file downloads (424), link clicks (393), and list growth (431), with overall stats at the bottom.
Image via GetResponse

G2 rating: 4.3/5 (1,117+ reviews)

Pricing: From $19/month for unlimited monthly email sends and 1,000 contacts. Free Forever plan available with space for 500 contacts.

GetResponse covers email, automation, SMS, web push, and landing pages, with a few unique features that could make it your best Brevo alternative.

The first is its Conversion Funnel, which connects Facebook and Instagram ads, landing pages, order forms, payment processing, and one-click upsell pages into a flow. Brevo doesn’t have a comparable feature.

You can also monetize your knowledge with the Creator plan. It includes webinars, a website builder, a course creator, and premium newsletter subscriptions, letting you market and sell courses and digital products in one go.

For an ecommerce store, this opens up many practical possibilities.

A skincare brand, for instance, could run a paid webinar on building a routine and capture leads through a landing page. Those leads feed straight into a post-purchase email flow — all without leaving GetResponse.

Likewise, a fashion store could connect Instagram ads to a landing page and process orders directly. From there, an upsell sequence for accessories triggers automatically, with every step tracked in one place.

Key features

  • Unlimited monthly email sends in all paid plans
  • AI content generators across all channels
  • 150+ email and newsletter templates
  • Sales funnels connect multiple marketing channels into flows
  • Free custom domain for Marketer plans and above
  • Digital knowledge monetization features are included with the Creator plan
  • 24/7 support via live chat and email

Pros

  • Setup and onboarding are straightforward
  • All-in-one platform puts campaigns, landing pages, and funnels in one place
  • G2 reviewers consistently praise customer support
  • Scalable from solopreneurs and creators to large ecommerce teams
  • The creator features provide new monetization opportunities not replicable with Brevo or most other email tools

Cons

  • The cheapest plan has severe ecommerce restrictions, including only one custom automation workflow and no abandoned cart recovery
  • Only the Enterprise plan includes SMS marketing tools
  • No CRM features, so it can’t compete with Brevo for contact management

Brevo vs. GetResponse

GetResponse suits you when the funnel is your business. You can capture leads, convert them, and upsell without extra tools. Brevo makes more sense if you have a sales team managing deals and pipelines alongside email.

8. Sendlane — Best for high-volume DTC brands

Brevo alternatives: Screenshot of an email builder interface. The left panel displays layout blocks and elements to drag and drop. The main area shows a sample email with sender info, unsubscribe link, and a “Drop Element Here” box.
Image via Sendlane

G2 rating: 4.6/5 (75+ reviews)

Pricing: From $100/month for 50,000 emails/month and unlimited profiles. No free plan available, but a 60-day free trial is available.

Sendlane, now part of Privy, charges based on email volume, like Brevo. It’s for DTC brands, with more tools and infrastructure to maximize revenue per contact, including sending via Tier 1 ESPs and proactive delivery monitoring.

Automations are triggered by purchases, product views, cart abandonment, and checkout abandonment, with conditional splits and goals to route contacts down different paths.

The Beacon tracking pixel feeds on-site behavior into those flows, so you can react to what someone browses, adds to cart, or leaves behind.

Beyond automation depth, support is where this Brevo alternative pulls ahead. Depending on your tier, you get dedicated success managers, personal Slack channels, program reviews, and migration assistance. Brevo doesn’t offer anything comparable at any price point.

Key features

  • Multivariable segmentation using 100+ data points, including purchase history, engagement, and browsing activity
  • Conditional splits and goals route contacts down different paths based on behavior at each step
  • Multivariate testing for subject lines and email content across campaigns
  • Built-in review requests and forms feed directly into your automations and segments
  • Click tagging lets you tag any link, image, or button in an email, then segment or trigger automations based on what contacts click
  • Revenue attribution shows which emails and automations generate purchases, with a five-day click attribution window

Pros

  • The drag-and-drop email builder is intuitive, even if you haven’t used an automation platform before
  • The email builder uses MJML, which helps prevent email clipping in inboxes
  • Onboarding includes the team logging into your previous ESP, pulling your lists and campaigns, and setting everything up in Sendlane for you
  • The 60-day free trial gives you enough time to test flows and see results
  • Volume-based pricing stays the same as your list grows, with no tier jumps based on contact count

Cons

  • High entry cost — $100/month for 50,000 sends versus Brevo’s $55/month for 60,000 sends
  • SMS is limited to USA and Canadian phone numbers only — if you want global SMS, Omnisend is the stronger Brevo alternative
  • Dedicated support tiers require an annual contract

Brevo vs. Sendlane

Sendlane is the better fit if you’re a DTC brand sending at volume and want delivery infrastructure, automation depth, and support that Brevo can’t match. Brevo is cheaper at lower volumes and has a broader CRM.

9. Moosend — Best for unlimited campaigns at low cost

Brevo alternatives: A dashboard for Moosend displays various email marketing automation templates, such as Anniversary, Survey Buyers, Cart Abandonment, Happy Birthday Email, Re-engagement by Weather, Repeat Purchase Reminder, and Special Offer Reminder.
Image via Moosend

G2 rating: 4.7/5 (735+ reviews)

Pricing: From $9/month for 500 contacts and unlimited email sends. No free plan, although the cheapest paid plan has a 30-day free trial.

Moosend charges per contact, not per send, so you pay the same amount regardless of how often you email. It suits you if you have a smaller list but send frequently.

18 pre-built automation recipes cover cart abandonment, welcome sequences, and cross-sells, editable in the intuitive drag-and-drop workflow builder.

A standout feature of Brevo’s flow builder is that when you click an email in a flow, you can see its metrics, including open rates, clicks, and recipients.

On-site behavior from your connected store feeds into those flows, such as product views, cart activity, and purchases, for targeting based on what people do.

One of Moosend’s most useful features, Audience Discovery, then comes into play. It takes tracking data further, tagging contacts by purchase intent, product interest, and funnel stage, then building segments you can send to directly.

Key features

  • Send unlimited email campaigns, no matter your plan
  • 110+ email templates, updated regularly with seasonal picks
  • Custom code options in the email editor give you complete control over design
  • Conditional visibility content lets you create one email and show unique content to multiple segments
  • AI-engine product recommendations surface items based on what your customers view, order, or what’s profitable
  • Reporting includes email heatmaps, spam analysis, and A/B testing

Pros

  • Its 18 pre-built automations cover the most common ecommerce scenarios
  • The email editor has a countdown feature for urgency marketing
  • Support gets praise on G2 and other review platforms
  • The quality of the email templates, forms, and landing pages is excellent
  • You can build custom reports and share them with clients or team members

Cons

  • Key feature restrictions per tier, including transactional email and Audience Discovery being unavailable in the Pro plan and requiring a paid add-on in Moosend+ plans
  • No SMS marketing support whatsoever, so multichannel on one platform is impossible

Brevo vs. Moosend

Moosend is a decent Brevo alternative if you send frequently to a smaller list and want product recommendations, conditional visibility, and email heatmaps without upgrading.

Brevo is a much better multichannel tool, with transactional emails and SMS on every plan, plus WhatsApp and a CRM that Moosend doesn’t offer.

10. Sender — Best email tool for budget stores

Brevo alternatives: A webpage displays customizable email templates. On the left, there are template categories in a sidebar. In the main area, preview thumbnails of various colorful email templates are shown, including options for school deals and discount offers.
Image via Sender

G2 rating: 4.7/5 (224+ reviews)

Pricing: From $10/month for 1,000 subscribers and 12,000 emails/month. Free plan available for 2,500 contacts and 15,000 email sends/month.

Sender is the best Brevo alternative if you’re on a small budget and need transactional emails, landing pages, and popups. It provides these for free, whereas Brevo handles the transactional part but makes you pay for the others.

Additionally, Brevo’s free plan caps automations at 2,000 contacts and limits you to 300 emails/day. Sender has no daily send limits or automation limits. You can send to 2,500 people and realistically never pay a cent.

Its paid plans are worth it as you scale. Standard scraps the Sender branding and adds SMS capabilities and unlimited landing pages.

If you send SMS, then Sender’s Professional plan provides SMS credits equal to the price of your monthly plan — a feature Omnisend also offers in its paid plans, with bonus SMS credits.

Key features

  • 100+ email templates with access to HTML, plain text, and drag-and-drop in the editor
  • Ecommerce blocks in all plans, such as abandoned cart, billing info, and order summary
  • Image library and editing tools provide reusable content for your emails
  • Dynamic content is supported in emails across all plans
  • 40+ popup and signup templates, including the Spin-to-Win Wheel
  • 24/7 email and live chat support across all plans

Pros

  • Transactional emails via SMTP and API, with deliverability support and real-time analytics
  • Pre-built ecommerce segments help you group customers and manage your audience with minimal effort
  • Delivery infrastructure monitors IP reputation around the clock and suppresses problem addresses automatically
  • Free migration service includes guided transfer of contacts, segments, automations, templates, domain authentication, and integration setup

Cons

  • The free plan has higher contact and send limits than the cheapest paid plan at $10/month, so if you max it out, your paid plan upgrade will start from $19/month
  • No SMS capabilities in the free plan
  • No WhatsApp marketing at any tier, whereas Brevo offers it from Professional tier
  • Several ecommerce features are only available in Sender’s Professional plan, including the animated countdown timer, review blocks, multichannel flows, and ecommerce reports

Brevo vs. Sender

Sender is the Brevo alternative you’re looking for if you want to send email campaigns, automations, and transactional messages at zero cost. Its paid updates are cost-effective, and overall, it only loses out to Brevo on CRM features and WhatsApp support.

Final verdict: Which Brevo alternatives should you choose?

A good place to start is email tools with free plans that give you access to all features or free trials that do the same. The right Brevo alternative depends on what your store actually needs:

  • Best Brevo alternative for ecommerce stores: Omnisend — multichannel automation and award-winning 24/7 support on every plan — Omnisend customers get $79 back for every $1 spent
  • Best Brevo alternative for complex automation: ActiveCampaign — 1,000+ automation recipes for stores with sophisticated customer journeys
  • Best Brevo alternative for newsletters: MailerLite — unlimited sends on all paid plans
  • Best Brevo alternative for budget stores: Moosend — unlimited sends from $9/month
  • Best Brevo alternative for sales funnels: GetResponse — conversion funnels connecting ads, landing pages, and upsells

Best free Brevo alternatives

Looking for a free alternative to Brevo? These three offer the most generous free plans:

  • Omnisend: 250 contacts, 500 sends/month — ecommerce features and round-the-clock support included on every plan
  • MailerLite: 500 subscribers, 12,000 emails/month
  • GetResponse: 500 contacts

These are the strongest Brevo alternatives, free of charge — each one removes a key limitation imposed by Brevo’s free plan.

Here are our three top picks to test first:

  • Omnisend: The best Brevo alternative for ecommerce, covering your complete customer journey with email, SMS, and transactional messages
  • ActiveCampaign: No caps on email automations, with complex multistep journey capabilities
  • MailerLite: Unlimited sends across all paid plans at a fixed rate

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Brevo alternative FAQs

Which alternative is best for bypassing Brevo’s 2,000-contact automation limit?

Brevo’s free plan limits automations to 2,000 contacts, so its 100,000-contact storage quota isn’t as generous as it sounds. Omnisend has no equivalent automation cap — you can upload unlimited contacts and send to 250 of them on the free plan.

Is there a better free plan than Brevo’s “300 emails per day” limit?

Sender’s free plan has no daily email limits and allows 15,000 sends/month. It’s the strongest Brevo alternative for sending bulk emails at no cost. Omnisend’s free plan is also worth considering if ecommerce features matter more than raw send volume.

Will switching to an alternative fix my “Promotions” or “Spam” folder issues?

Brevo lacks built-in list cleaning tools and full SPF alignment, which can affect inbox placement. Switching to Omnisend or another leading platform could help you reach more inboxes. That said, delivery issues can also stem from sending practices — list hygiene, engagement rates, and authentication setup all play a role.

Should I stick with “pay-per-email” (Brevo) or move to “pay-per-subscriber” (most alternatives)?

Stick with Brevo if you email infrequently. Switch to contact-based pricing if you email weekly or more. If your sending frequency pushes you into Brevo’s higher tiers, a flat monthly rate based on subscriber count will be less expensive. If you send regularly to a smaller list, most Brevo alternatives on this list will work out cheaper.

Which is better, Brevo or MailerLite?

MailerLite is the stronger pick for campaigns and newsletters, with unlimited sends on paid plans. Brevo is better for automating customer experiences and managing contacts. For ecommerce stores needing multichannel automation, Omnisend outperforms both.

Is Brevo better than Mailchimp?

Mailchimp is the better choice for guided setup, predictive segmentation, and personalized onboarding. Brevo wins on contact storage, transactional email, and SMS as standard. For ecommerce stores needing deeper automation, Omnisend is the stronger alternative to Brevo and Mailchimp.

Are Brevo and Sendinblue the same?

Yes — Sendinblue rebranded to Brevo in 2023. Every tool in this article works equally as a Sendinblue alternative. The core product, pricing model, and feature set didn’t change after the rebrand. Omnisend is the top-rated ecommerce alternative for users of both Brevo and Sendinblue.

This article was researched and written by our experts following a precise process.

See the process
Milda Bernatavičiūtė
Article by

Milda is a Senior Content Marketing Manager at Omnisend, with extensive experience in communication, helping brands establish a unique and authentic online presence.


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