Omnisend vs. Mailchimp: Which platform should you use in 2025

Reading Time: 25 minutes

Torn between Omnisend vs. Mailchimp for your email marketing? Here’s the truth — if you sell products online, Omnisend wins with purpose-built ecommerce features, omnichannel automation, and plans that include everything you need upfront.

Mailchimp is best if you’re a service business needing basic email campaigns without complex automation. Its general-purpose design works well for newsletters but requires upgrades for advanced ecommerce functionality. 

Of course, there are nuances to consider, such as send limits, pricing as you scale, integrations with existing tools, and onboarding (if you need it).

Read on to discover which platform matches your business goals, budget, and growth plans — we’ll break down every feature that matters for your success.

Mailchimp vs. Omnisend: A quick comparison

Omnisend and Mailchimp both do email marketing. Both also handle SMS marketing, although only Omnisend supports push notifications.

So, Omnisend handles more channels by default. Additionally, it lets you create separate campaigns for each channel, and add SMS and push notifications to email flows, such as abandoned cart sequences — all within a single workflow.

With Mailchimp, you’ll need to upgrade to more expensive plans for SMS capabilities. The Essentials + SMS plan starts at $33/month (compared to $13 for email-only).

Here’s a comparison table covering crucial Omnisend vs. Mailchimp features and pricing:

Curious why Omnisend is better than Mailchimp? Check out our visual feature comparison infographic to see exactly how the two platforms stack up — and why Omnisend might be the right choice for your business.

Target audience: Who are these platforms for?

Let’s examine the specific audiences that the two leading email marketing platforms target:

General audience: Mailchimp

Mailchimp suits you if you’re a blogger, nonprofit, or service business sending basic newsletters. But if you run an online store, you’ll quickly hit limitations — without a paid plan, you get no automation workflows at all. 

Even on paid plans, advanced ecommerce features like dynamic product recommendations and unified email-SMS workflows require workarounds or higher tiers.

Ecommerce focus: Omnisend

Omnisend is best if your ecommerce store needs email, SMS, and push notifications working together — it delivers all three channels in unified flows where your abandoned cart recovery can start with an email, escalate to text after four hours, then send a push notification.

Pull products directly from your store, track revenue per message, and see which items customers browsed to personalize follow-ups. Built-in discount codes and purchase-based segmentation make selling easier.

Reports focus on what matters. Which campaigns drove sales, what revenue each automation generates, and whether email or SMS converts better. Not just open rates, but financial impact.

Mailchimp vs. other email marketing platforms

Mailchimp is a very popular option in the email marketing space, valued for its user-friendly interface, drag-and-drop email builder, and free forever plan. The free tier allows up to 500 contacts and 10,000 email sends per month, with tools like landing page creation, surveys, and basic analytics — making it convenient for small businesses or beginners.

 It also supports automation workflows, audience segmentation, and integrations with ecommerce platforms like Shopify and WooCommerce, which add flexibility for online retailers. This makes the Mailchimp vs other platforms discussion relevant for many businesses choosing their first tool.

At the same time, Mailchimp comes with notable drawbacks. Its pricing increases sharply as contact lists grow, and even unsubscribed or inactive contacts count toward the total. The free plan is restrictive, with no email scheduling, limited automation, Mailchimp branding on emails, and only short-term support. Users often point out limited templates, form-building customization, and a somewhat clunky experience with advanced features like landing pages. 

On higher tiers, some integrations and automation capabilities become available, but at a cost that can be prohibitive — especially compared with competitors that offer more generous pricing or advanced features at lower tiers.

Omnisend vs. other email marketing platforms

Omnisend is a specialized platform designed with ecommerce businesses in mind. It combines email with SMS, push notifications, and powerful automation workflows, allowing brands to run multi-channel campaigns from a single dashboard. The platform offers a library of pre-built templates, drag-and-drop design, and deep integrations with platforms like Shopify, WooCommerce, and BigCommerce. 

These features make it easy for online retailers to align their marketing with sales data and personalize communication at scale. For many merchants, the Omnisend vs other platforms comparison comes down to how well it supports revenue-driven campaigns across multiple channels.

While Omnisend is purpose-built for ecommerce, which makes it exceptionally well-suited for retail and DTC brands, this focus may be less relevant for businesses in other industries. Additionally, while its SMS capabilities are robust and effective, it’s important to consider how costs may scale with larger campaigns or international audiences.

Real experiences: Omnisend vs. Mailchimp, according to users

Mailchimp scores 4.3/5 on G2 but drops to 2.9/5 on Trustpilot — a massive gap. G2 reviewers tend to be enterprise customers with Premium plans and dedicated support. Trustpilot? That’s where everyday businesses vent their frustrations.

Omnisend keeps it consistent — 4.6/5 on G2, 4.4/5 on Trustpilot. When power users and small businesses give you similar high ratings, you’re delivering value across the board.

Here’s a table comparing their ratings:

Customers appreciate Omnisend’s fast setup and intuitive features, including its pre-built automations, segments, and AI features in all plans. It’s popular with Shopify, WooCommerce, and Wix stores, covering their whole customer journey.

In contrast, Mailchimp customers appreciate its integrations (300+), campaign builder, and how it strips back features to focus on the basics in its free and Essentials plans. However, its email and flow-building tools have complaints about clunkiness.

Reviews

The most reliable reviews come from people who need support, because when things go wrong, it leaves the tool’s team nowhere to hide — either they provide a resolution promptly, or they frustrate their customers.

This Trustpilot reviewer appreciates Omnisend’s support team and says the tool offers a good customer experience:

Another reviewer, this time on G2, says Omnisend has incredibly fast support and that their requests are always dealt with:

Moving on to Mailchimp, it has a mix of reviews for support. This G2 user appreciates the helpful support team and the tool’s ease of use:

However, this Trustpilot reviewer has much worse things to say:

1. Omnisend vs. Mailchimp: Email marketing features

Both platforms come packed with features designed to help you create, send, and track email campaigns.

But depending on your goals and how hands-on you want to be, one might be a better fit than the other. 

Let’s take a look at the email marketing features of Mailchimp and Omnisend:

Ease of use

Here’s the thing: no one wants to waste time figuring out clunky software when trying to send a simple campaign. Luckily, both Mailchimp and Omnisend have done a solid job in creating a user-friendly interface that streamlines email marketing.

Omnisend’s interface is particularly intuitive to navigate, with all the key features accessible from the main navigation menu bars. 

When you log into Omnisend, you’re greeted with a clean, modern dashboard. The layout is thoughtfully designed, with all the tools you need clearly labeled and quick to find. With Omnisend, you won’t have to worry about feeling overwhelmed when opening up a new marketing tool.

Mailchimp features also make a good first impression. It prioritizes ease of use in its interface design. With the features strategically placed, creating emails and checking reports feels logical and accessible.

If you’re creating email campaigns, managing subscriber lists, or analyzing campaign performance, Mailchimp’s interface provides a smooth and intuitive experience. 

Whichever platform you choose, you won’t be left figuring things out on your own. Both Mailchimp and Omnisend offer a wealth of tutorials and resources on how to use the platform. So even if you’re new to email marketing, you’ll find plenty of support.

Drag-and-drop email builder

Both platforms include a drag-and-drop email builder, which makes designing campaigns much less intimidating if you don’t have a background in design. But when it comes to flexibility and features, which one pulls ahead?

If you’re running an ecommerce store, here’s why using Omnisend will put you ahead of the game:

• Drag-and-drop content blocks specifically designed for ecommerce: Product carousels, personalized product recommendations, discount codes, plus you can move elements freely and customize the content within each block

• No coding needed, but it’s there if you want it: You can quickly customize layouts with content blocks, with no coding knowledge, or get hands-on with HTML and CSS if you want more control
• Automatically imports your store’s branding: Your logo, brand colors, fonts, and social media links are automatically applied in many template library options
• Mobile-friendly by default: Omnisend’s builder includes automatic mobile stacking, which means your two- or three-column layouts reformat perfectly on smaller screens, no manual adjusting required

And here’s a bonus: Every Omnisend user gets full access to the drag-and-drop builder’s features, including free plan members. You can start with pre-built templates or create emails from scratch using various content elements.

This video provides more insight into Omnisend’s email builder:

Mailchimp’s builder offers similar drag-and-drop functionality and can get the job done. But if we’re comparing it to Omnisend, especially from an ecommerce angle, it’s limited. It has fewer ecommerce templates, and while you can customize emails and rearrange elements, the customization options aren’t as extensive as Omnisend’s.

• Building emails is great for beginners: Building an email in Mailchimp can be done from scratch, with a basic layout, or with a fully pre-designed template, so it’s not overwhelming for a beginner:

• Good basics on the free plan: Even without upgrading, you can use Mailchimp’s basic layouts, which still look professional, although other design features and more templates are restricted to paid plans
  
  Here’s how Mailchimp’s email builder looks:

• Want full design power? You’ll need a paid plan: If you want fully designed templates with a real-time preview functionality, you’ll need to upgrade your plan
• Style your emails for different devices: You can add content blocks, device-specific styling options, and pre-built layouts, plus unlink desktop and mobile styles to customize content separately for each device

If you’re a small business just starting out, Mailchimp’s free plan is functional enough. But if you’re an ecommerce user, you might feel too restricted.

Email templates

Both Mailchimp and Omnisend include high-quality email templates, but the limited options provided by Mailchimp may not suit all stages of your customer journey.

Mailchimp’s templates look professional, but there’s a catch: fully designed email templates are restricted to paid plans. Meanwhile, Omnisend provides 250+ ready-made email templates to everyone, paid plan or not. 

Plus, Omnisend’s native integration allows you to pull products directly from your online store, offer smart product recommendations, and automatically include discount codes within emails.

While both platforms allow you to create your templates, only Omnisend allows you to save individual blocks that you can easily reuse in future campaigns.

Landing page builder

Capturing leads is step one in growing your email list, and both Mailchimp and Omnisend make that stress-free with dedicated landing page builders and signup forms. But depending on your campaign goals and how much flexibility you want, one platform gives you more control.

Mailchimp offers a library of pre-designed landing page templates, covering everything from product promotions to free content downloads and newsletter signups. 

If you’re using an ecommerce platform like Shopify or WooCommerce, Mailchimp’s landing page builder allows you to pull product images directly into your landing pages. This is a big plus for showcasing featured items or collections.

Here’s a screenshot of Mailchimp’s stock landing page templates in its free plan:

Omnisend goes a step further when it comes to customization and campaign control. You can create dedicated landing pages for lead generation and special campaigns, like product launches, pre-sales, contests, and subscriber preference collection.

Another handy feature is the ability to turn any popup into a landing page — in a single click, you can repurpose content you’ve already created.

The biggest pro is that you control everything — form width up to 1000px, background images, form placement, and social sharing previews. What’s more, you can schedule pages to go live automatically for time-sensitive campaigns, set expiration dates, and redirect subscribers to your store after signup.

Check out Omnisend’s landing page templates below, including options for multi-step email and SMS capture:

Popup forms

Both platforms offer popups, embedded forms, and inline email signup forms — but take different approaches to signup collection.

Omnisend treats popups as a testing ground — think of it like running mini conversion experiments across your site. For instance, you could run a Wheel of Fortune game for first-time visitors while showing a discount box to cart abandoners, and target high-value customers with offers based on browsing patterns.

Also, Omnisend offers 90+ professionally designed, pre-built popup form templates — the screenshot below shows only a fraction of what’s on offer:

A/B testing works across multiple active forms. Test different headlines on your footer signup while experimenting with timing triggers on your main popup — without pausing either campaign. Reports show which combinations of design, timing, and targeting drive signups.

It includes multi-step forms that break signup into digestible chunks. Instead of asking for everything up front, collect an email first, then request preferences or phone numbers on the next screen.

Mailchimp’s capabilities are more template-centric, giving you over 100 pre-built popup templates organized by purpose. Want to promote a seasonal sale? Try “Holiday Border Cardstyle.” Need something sporty? “Athletic Wavy” is a perfect fit.

While both platforms offer popup functionality, Omnisend emphasizes behavioral targeting and simultaneous testing capabilities. Its approach lets you adapt popup strategies to different visitor segments without compromising your overall collection efforts.

Watch this video to learn more about Mailchimp’s and Omnisend’s popups:

A/B testing

Omnisend lets you test various email components, including subject lines, sender names, offers, discounts, images, and text content.

Here’s the part marketers love: You get to choose your success metric based on what matters most for your campaign. Want more opens? Track it with Omnisend. Focused on clicks on sales? You can decide.

Plus, Omnisend also allows you to set the duration for your A/B test, so you gather enough data to make a statistically sound decision — and not just a lucky guess.

Mailchimp also lets you test subject lines, content, sender names, and send times. It takes things up a notch with multivariate testing — available only on the premium plan. This allows you to test combinations of multiple elements simultaneously.

You get flexibility when choosing your success metric, too. You can pick clicks, opens, or even revenue generated as the deciding factor for your winning campaign.

Reporting and analytics

If you’re putting effort into your campaigns, you want to know what’s working — and more importantly, why. Looking at Mailchimp vs. Omnisend, both offer reporting tools, but Omnisend goes much deeper when it comes to ecommerce-specific insights.

Here’s what you get with Omnisend:

• Product-level revenue tracking: See which items each campaign or automation sold. Every message shows total revenue, orders placed, and conversion rates, not just opens and clicks.
  
  Here’s an image of a report:

• Detailed automation analytics: Automation analytics reveal performance across each workflow step. Track where customers drop off in your cart recovery sequence, which SMS versus email performs better, and how much revenue each touchpoint generates.
• Multi-channel campaign breakdowns: The Campaigns tab breaks down metrics by channel, showing email versus SMS effectiveness side-by-side. Sort campaigns by revenue to spot your biggest winners, or filter by date ranges to analyze seasonal trends.
•  Industry benchmarks: Omnisend shows inline benchmarks. So, you’ll know if your 22% open rate beats or lags behind similar stores. 
• Historical data goes back indefinitely: Compare this year’s Black Friday to the last five years. You can also track how customer behavior shifted over time.

This video demonstrates Omnisend’s reporting features in more detail:

Mailchimp offers the standard email metrics:

• Opens, clicks, bounces, and unsubscribes
• Revenue tracking when connected to your store
•  Creates charts for engagement and sales data, though limited to one-year views with its Metrics Visualizer (on Standard plans and up)

Mailchimp also includes an AI Content Optimizer, which scores your subject lines against successful campaigns, but it lacks the granular ecommerce insights — like product performance tracking or multi-step automation analytics — that drive merchandising and marketing decisions.

Mailchimp vs. Omnisend round one winner: Omnisend

2. Omnisend vs. Mailchimp pricing: Why ecommerce brands should care

One thing becomes clear when comparing Omnisend pricing to Mailchimp pricing: Omnisend’s approach is built for ecommerce, while Mailchimp’s model can leave you paying extra for similar features. Omnisend’s “features first, scale later” philosophy removes some of store owners’ biggest headaches — unexpected costs and limited access to core tools.

Omnisend pricing model

Features first

Every Omnisend plan includes powerful features from day one — automation, A/B testing, detailed reporting, SMS, and popup forms. This means even a new store has access to the same tools as a growing store, without needing costly upgrades just to unlock essentials.

Plans built for growth

• Free: Up to 250 contacts and 500 emails/month. Perfect for testing the platform.
• Standard: Starts at $16/month for 500 contacts, with unlimited web push notifications. Scales predictably as your list grows.
• Pro: From $59/month, includes unlimited emails, SMS credits equal to your monthly plan price, and advanced reporting.

Billing that makes sense

Omnisend charges are only for subscribed contacts, not unsubscribed or “cleaned” ones. That means you’re not paying for people who will never engage with your store again, keeping your costs predictable as you scale.

Mailchimp pricing model

Feature gating

Mailchimp locks core tools like automation and A/B testing behind higher-tier plans. This makes the entry-level options look affordable, but most ecommerce stores outgrow them quickly.

Plan breakdown

• Free: Up to 500 contacts, but basic features only. You won’t get automation workflows, email scheduling, A/B testing, or dynamic content (such as product recommendations).
• Essentials: It starts at $13/month for 500 contacts. It unlocks email templates, but automation remains limited.
• Standard: From $20/month for 500 contacts (6,000 emails). It adds more automation, but advanced ecommerce features require further upgrades.

Hidden costs

Mailchimp bills are for all contacts, including unsubscribed and non-subscribed ones. On top of that, SMS and push notifications are separate add-ons, creating unpredictable monthly bills.

Head-to-head comparison

Here’s how Omnisend vs. Mailchimp pricing stacks up:

Key takeaway: Mailchimp may appear cheaper at lower tiers, but hidden fees and advanced feature add-ons quickly outweigh the difference. Omnisend delivers more value per dollar, especially once you factor in ecommerce tools and include SMS credits.

Recommendations based on maturity 

• New stores: Omnisend Free gives you automation tools from day one — something Mailchimp’s Free plan lacks.
• Growing brands: Omnisend Standard offers scalable pricing with unlimited push notifications, and charging only for subscribed contacts.
• Established stores: Omnisend Pro bundles SMS, and unlimited emails, removing the need for multiple add-ons.

Let’s take a look at the comparable lower-tier paid plans side-by-side adjusted for number of emails, and excluding initial discounts:

Mailchimp vs. Omnisend round two winner: Omnisend

While Mailchimp’s pricing may look lower at first glance, ecommerce brands quickly encounter hidden costs and feature limitations. Omnisend’s transparent pricing, ecommerce-focused features, and subscriber-based billing make it the smarter long-term investment for any online store.

For more information, use our email pricing calculator below to quickly compare costs and features with Mailchimp. Input your desired number of contacts, select Mailchimp from the list, and see how Omnisend stacks up against it.

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3. Omnisend vs. Mailchimp: Segmentation capabilities

Segmentation lets you group customers based on their behavior, shopping activity, preferences, and demographics, and send them relevant messages. 

Omnisend’s ecommerce marketing report shows abandoned cart, welcome, and browse abandonment segments drove 87% of all automated orders, with one in two people who clicked these messages making a purchase.

Omnisend builds segments around shopping patterns. Target customers who spent over $500 last quarter, or people who browsed but didn’t buy in 30 days. Pre-built options include “likely to buy again” and “VIP customers” based on purchase history.

Here’s a screenshot of 12 pre-built automations in Omnisend:

Even better, you can combine multiple filters — say, customers in New York who bought shoes and opened your last three emails. Or segment by lifecycle stage, so that first-time buyers get a welcome series, while repeat customers see loyalty rewards.

Mailchimp also offers segmentation, but with more restrictions based on your plan:

• Free plan: Basic filters like signup date and location
• Standard and Premium plans: Demographics and behavioural segmentation, plus access to predictive and advanced segmentation 

It handles traditional segments well — campaign activity, email domain, and signup source. But ecommerce filters like “bought product X but not Y” or “average order value above $100” require workarounds or custom fields.

The difference matters for revenue. Omnisend’s back-in-stock emails to interested segments achieved 59% open rates and 5% conversion rates in 2024. When segmented messages convert at 2,361% better rates than campaigns, precision targeting pays off.

Both Mailchimp and Omnisend offer segmentation based on:

• Profile data: Language, location, age, income, gender, education, occupation, etc.
• Campaign activity: Whether the person has opened your emails, clicked certain links, or shown interest in particular campaigns
• Purchases: Products they’ve viewed, purchased, or abandoned from their cart

Mailchimp vs. Omnisend round three winner: Omnisend

4. Omnisend vs. Mailchimp: Marketing automation

Both platforms include automation templates to accelerate setup. But when it comes to flexibility, multi-channel integration, and ecommerce features, Omnisend pulls ahead.

Omnisend provides 27 automation presets, including abandoned cart flows with cart value splits, browse abandonment sequences, and cross-sell campaigns with A/B delay testing.

Mailchimp’s flow builder includes templates for welcome series, purchase follow-ups, birthday campaigns, and re-engagement sequences. Each template comes with default timing and content suggestions you can customize.

Here’s a screenshot showing some of Omnisend’s pre-built automations:

These automations cover email and email + SMS. Mailchimp also lists automations in its dashboard, but combines flows for other apps and integrations to encourage you to sync your tech stack:

Workflow complexity

Omnisend supports 20 conditional splits per workflow with five rules each. 

Build paths that react to real behavior — customers who view shoes get different messages than those browsing jackets. Split by order value to offer percentage discounts on small carts, free shipping on large ones.

Multi-channel sequences live in single workflows. Your abandoned cart automation sends an email after one hour, an SMS after four hours if unopened, then a final push notification with a discount. Everything tracks in one place.

Mailchimp caps workflows at 200 steps total. Conditional branching is available at the Standard tier, but remains email-focused. Free plans get zero automation. The Essentials plan lets you build four-step sequences, more than enough for basic welcome emails, but not much else.

Trigger variety

Omnisend’s 27 automation presets cover the money-making moments — cart abandonment (driving 87% of automated orders per 2024 data), browse abandonment, cross-sell timing, and restock alerts. Trigger on products viewed, categories browsed, or purchase patterns.

Templates include welcome series, date-based campaigns, purchase follow-ups, and re-engagement flows. It also handles standard ecommerce triggers — abandoned carts, first purchases, and customer win-backs work out of the box.

Channel integration

Omnisend treats channels as building blocks within workflows. Drag email, SMS, and push blocks wherever needed. Non-subscribers skip channels they haven’t opted into, continuing through the sequence. One workflow handles everything.

Mailchimp runs each channel separately, so, for instance, email automations can’t trigger SMS sends. Coordinating an abandoned cart campaign across email and text means building two workflows, hoping timing aligns. No push notifications exist to coordinate anyway.

What this means for your store

• Complex customer journeys need Omnisend’s branching logic and unified workflows
• Basic email sequences work fine in Mailchimp if you pay for Standard or above
• Multi-channel sellers save time with Omnisend’s integrated approach
• Both platforms handle core ecommerce automations, but execution differs significantly

Mailchimp vs. Omnisend round four winner: Omnisend

 5. Omnisend vs. Mailchimp: Deliverability

Getting emails into inboxes matters more than any other marketing metric. If your messages land in spam, nothing else counts — not your design, copy, or offers. Both Omnisend and Mailchimp understand this, but take different approaches to ensuring inbox placement.

Omnisend’s deliverability tools

Omnisend provides a deliverability dashboard showing sender reputation across major ISPs. Every contact gets an automatic risk score. High-risk addresses get flagged before sending, not after damage occurs.

Here’s a screenshot of the Deliverability report in Omnisend:

The dashboard tracks email list hygiene and shows deliverability status with color-coded labels. Good, fair, or poor ratings indicate whether your sender domains and email addresses meet best practices. When metrics drop, you can clean your audience directly from the report.

Account Experts (available from $400/month) work on authentication setup, domain warming, and placement troubleshooting. ISP feedback loops show which subscribers marked emails as spam, helping you clean lists faster.

Mailchimp’s approach

Mailchimp advertises 99% delivery rates to receiving servers. It enforces strict anti-spam policies and runs Omnivore, an automated system that flags risky sending behavior.

However, deliverability tools remain basic. No dedicated dashboard exists. You check open rates and bounce rates in standard reports to infer inbox placement. Seed testing requires third-party tools. Proactive monitoring and alerts aren’t available at any tier.

Support stays reactive rather than preventive. While Mailchimp offers onboarding specialists for initial setup, ongoing deliverability guidance requires upgrading to Premium plans at $350/month minimum.

The business impact

If you send regular campaigns, Omnisend’s proactive approach prevents revenue loss from spam folder placement. Real-time monitoring, built-in testing, and expert support create confidence that your emails reach customers, not just servers.

Mailchimp vs. Omnisend round five winner: Omnisend

 6. Omnisend vs. Mailchimp: AI features

If you’re drowning in daily marketing tasks, AI can be your lifeline. But Mailchimp and Omnisend take entirely different approaches to helping you work smarter.

A crucial limitation to consider before we jump into their capabilities is that Mailchimp’s generative AI features are only for Standard and Premium customers, so if you’re considering its Essentials or Free plan, you’ll need to pay more. Omnisend has no AI restrictions. 

Omnisend’s AI toolkit

Brand consistency happens automatically in Omnisend. Upload your logo, colors, and fonts once. Every template pulls them in without manual setup.

Omnisend includes AI generators for subject lines, preheaders, and body copy. Feed it your campaign goal, and get multiple versions to test. The AI Writer reviews your content in real-time, flagging unclear messaging and suggesting improvements.

Campaign Booster brings back lost revenue automatically. When subscribers don’t open your first send, it follows up 48 hours later with a new subject line. You could see 15–20% higher open rates without lifting a finger.

Segmentation gets less stressful, too. Type what you want in plain English, and Omnisend’s AI Segment Builder converts it to targeting rules:

RFM analysis visualizes your entire customer base by purchase behavior, highlighting champions, at-risk buyers, and everyone in between.

Product recommendations work dynamically. Each email shows items that your customer browsed or purchased, not one-size-fits-all suggestions.

Mailchimp’s AI approach

Mailchimp’s Intuit Assist builds complete automation workflows from simple prompts. Ask for a welcome series, get five emails with subject lines, content, and timing ready to go.

Predictive tools scan purchase patterns to spot tomorrow’s VIPs and next week’s churners. Send time optimization watches when people open, then delivers your next campaign at their peak engagement hour.

Content Optimizer benchmarks your emails against successful campaigns, flagging weak spots. Creative Assistant turns brand uploads into fresh designs. The content generator produces complete email drafts — headlines, body copy, CTAs — in your brand voice.

So, which tool has better AI?

If you need help with daily marketing execution, Omnisend’s AI removes the friction. If you’re ready to optimize based on predictive data and want deeper Intuit integration, Mailchimp offers those advanced capabilities.

Mailchimp vs. Omnisend round six winner: Omnisend

7. Omnisend vs. Mailchimp: Integrations

If you want to pull a customer’s review history into their next email, trigger campaigns when orders ship, and segment VIPs by loyalty points earned, you need integrations.

Omnisend and Mailchimp both connect to over 100 apps, but each takes a different approach. One goes deep on commerce-specific connections, the other casts a wider net across business tools.

Omnisend’s integration approach

Omnisend offers 160+ integrations built for ecommerce workflows. Shopify and WooCommerce sync deeply — tracking product views, cart contents, purchase history, and customer lifetime value in real-time.

The Shopify integration enables automation triggers that Mailchimp can’t match. Set flows based on collections viewed, products abandoned, or order status changes. Customer tags sync bidirectionally, so segmentation stays consistent across platforms.

BigCommerce and Wix connections track orders and customers just as thoroughly. Loyalty programs sync point balances — LoyaltyLion knows when someone hits VIP status, Smile.io tracks referral rewards. 

Review apps, such as Yotpo and Reviews.io, push ratings data into segments so that you can target happy customers differently from frustrated ones.

Shipping integrations make post-purchase emails smarter. AfterShip triggers “out for delivery” messages, while ShipStation updates feed into delivery confirmations. 

Quiz builders like Typeform send results that trigger product recommendations. Even support tickets from Gorgias or Re:amaze inform your messaging — no more promotional emails to customers with open complaints.

Mailchimp’s integration ecosystem

Mailchimp’s 300+ integrations cover far more ground than just ecommerce. Yes, Shopify, WooCommerce, BigCommerce, and Wix connect for standard order and customer tracking. But the real strength lies elsewhere.

CRM systems feed deep customer histories into campaigns. Salesforce deal stages trigger different email sequences. HubSpot contact properties enable granular targeting. QuickBooks knows who paid on time versus who’s overdue — perfect for tailored follow-ups.

Social connections work both ways. Pull Instagram engagement data for segmentation, or push email content directly to Facebook. 

Design assets flow from Canva templates to campaigns. Adobe Creative Cloud keeps brand assets consistent. Analytics tools measure impact beyond opens and clicks — Google Analytics tracks site behavior, Mixpanel shows product usage patterns.

Choosing based on integration needs

Your best choice depends on where your data lives — running everything on Shopify? Then Omnisend’s ecommerce integrations extract more value from that data. Managing customers across multiple systems? Mailchimp’s wider net catches more information from more places.

Mailchimp vs. Omnisend round seven winner: Mailchimp

8. Omnisend vs. Mailchimp: Omnichannel marketing

Email alone doesn’t cut it anymore. Your customers expect coordinated messaging across email, SMS, and push notifications — missing any channel means missing revenue. 

The good news is that both Omnisend and Mailchimp let you target customers across email and SMS. However, only Omnisend supports push notifications.

Omnisend’s unified approach

Omnisend treats SMS and push as core channels, not afterthoughts.

Build automation workflows mixing all three channels in one sequence. For instance, you could start with an abandoned cart email, follow with an SMS four hours later, then send a push notification with a discount code if your customer still hasn’t purchased.

Here’s an automation flow example for abandoned cart:

See those message items for email, SMS, and push notifications? You can drag those into your flow and change their settings in seconds.

Plus, Omnisend lets you create one-time campaigns for each channel:

The best part is that everything reports together. You can see which channel drives conversions for different segments. Track if SMS recovers carts that email couldn’t reach. Monitor push notification performance alongside email metrics.

If you choose the Pro plan at $59 monthly, you’ll receive $59 in bonus SMS credits each month. Push notifications are unlimited on all paid plans.

Mailchimp’s add-on model

Mailchimp bundles SMS with email plans at higher price points. For 500 contacts, you’ll pay $33/month for Essentials + SMS (versus $13 for email only), or $40/month for Standard + SMS (versus $20). Premium + SMS starts at $317.50/month.

Even with these bundled plans, SMS credits cost extra after initial allotments. SMS campaigns run separately from email workflows — you can’t mix channels in one sequence. Mailchimp push notifications remain unavailable regardless of the plan.

Reporting stays siloed, too. Email metrics live in one place, SMS in another. Comparing channel performance requires manual work across multiple reports.

Mailchimp vs. Omnisend round eight winner: Omnisend

9. Omnisend vs. Mailchimp: Customer support options

Documentation and video tutorials help, but let’s be honest — you’ll eventually need human support. Maybe you’re troubleshooting why segments aren’t receiving emails, or you need help setting up complex automation logic. 

The question isn’t if you’ll need support, but whether you’ll get it when you do.

Omnisend’s support

You get 24/7 live chat and email support on every Omnisend plan, including free. Whether you’re paying nothing or thousands monthly, you receive the same support access. Response times average under three minutes for chat, with agents available around the clock in every time zone.

If you’re spending $400 or more monthly, you’ll also receive a dedicated Account Expert. Account Experts provide regular business reviews, help optimize campaigns, and offer strategic guidance beyond technical troubleshooting.

The support team handles everything from basic setup questions to complex automation debugging. With over 4,500 five-star reviews specifically praising support quality, customers consistently highlight the expertise and patience of support agents.

Mailchimp’s support

Mailchimp restricts support based on what you pay. If you’re on the free plan, you get email support for your first 30 days only — after that, you’re limited to help articles and the AI chatbot.

Paid plans have 24/7 chat and email support. If you’re on Premium ($350/month minimum), you add phone support to the mix. Account Experts require custom enterprise plans spending at least $299 monthly.

In essence, Mailchimp’s tiers mean your support quality depends entirely on your budget. If you’re on Essentials, you won’t get phone support during critical moments. Free plan? You lose human support after your trial period ends.

Why this matters

When your Black Friday campaign needs last-minute adjustments or automation logic requires debugging during a flash sale, immediate expert help saves revenue. 

If you choose Omnisend, you get help regardless of budget. If you pick Mailchimp on a lower tier, you’re on your own when it counts.

Mailchimp vs. Omnisend round nine winner: Omnisend

Omnisend vs. Mailchimp: Feature comparison

Explore how Omnisend and Mailchimp stack up in this detailed feature-by-feature comparison — complete with a breakdown of each tool’s strengths and clear winners for every category:

The final verdict: Should you choose Omnisend or Mailchimp?

If you have an online store on Shopify, BigCommerce, or WooCommerce, then Omnisend wins hands down with abandoned cart flows, browse abandonment triggers, and product recommendations as standard features.

You’ll pay less while getting more — unlimited emails, SMS credits equal to the price of your monthly Pro plans, and workflows mixing all channels (email, SMS, push).

The 24/7 support makes a real difference. Everyone gets expert help, not just paid subscribers. When you’re troubleshooting cart recovery logic or optimizing for Black Friday, immediate assistance saves revenue.

Mailchimp works for different business types. Bloggers sending monthly updates find the interface familiar. Service businesses managing client newsletters use the templates effectively. Nonprofits appreciate the donor management integrations and general marketing tools.

But growth reveals the gaps. Free plans exclude automation entirely. SMS costs extra on top, and support disappears after 30 days unless you have a paid plan.

Bottom line

Ecommerce needs purpose-built tools, which means Omnisend. General businesses might start with Mailchimp, but expect to hit walls fast.

Remember that switching platforms later means rebuilding everything from scratch. Lists, automations, templates, and integrations — all require some manual migration. Save yourself that headache by choosing right the first time.

FAQs: Omnisend vs. Mailchimp