I love Shopify’s app ecosystem and how it lets me quickly add new functionality to my store. My latest project was integrating Shopify SMS marketing so that I could text transactional and follow-up messages to customers.
One thing I quickly realised is that SMS apps either specialize in text messaging or combine it with email. I needed to find an app that would do both, without sacrificing my ability to target customers by segment and behavior.
Cost was another inhibiting factor — I didn’t want to lock into an expensive monthly plan and pay over the odds for SMS credits, too.
I found six SMS Shopify apps that stand out. Some do only SMS, but others do email and push to reach people via multiple preferences. Join me below to discover my recommendations.
Prefer watching a video? Check out our video version of the best Shopify SMS marketing apps below:
Omnisend helps you reach customers across SMS, email, and push notifications for maximum sales
SMS cuts through the noise for time-sensitive messaging.
According to Omnisend’s 2025 Ecommerce Marketing Report, brands sent 31% more SMS messages year-over-year, with US brands generating over $25 million in SMS sales alone in 2024. The reason? Text messages get read within minutes, not hours or days.
Automated SMS delivers even better results. Click rates for SMS automations were 147% higher than regular campaigns, while conversion rates beat campaigns by 118%.
The UK saw click-to-conversion rates hit 10.65% — nearly five times the global average of 2.18%. Automated SMS accounted for 18% of orders despite being only 9% of total sends.
I like to use SMS for time-sensitive messaging. My abandoned cart texts recover sales before customers forget they were shopping. Flash sale alerts create urgency that email can’t match. Shipping updates keep my customers informed without cluttering inboxes.
Each message serves a purpose at the moment customers need it. Plus, many prefer SMS, making it a crucial channel for brand satisfaction and customer retention.
Expert comment “I’ve been saying it for years — SMS is a must-have channel in the shopping journey. The data proves what we’ve known all along — automated texts reach customers when they’re most ready to buy. While email builds relationships over time, SMS strikes while the iron is hot.”
Bernard Meyer, Sr Director of Comms & Creative at Omnisend
Best Shopify SMS marketing apps: Comparison
My search for the best SMS marketing app for Shopify led to a shortlist of six options.
I’ve provided a table for a quick summary of them below — click any of the links to jump to each app, or stick with me to explore each one in detail:
Omnisend is my top pick for Shopify SMS because it doesn’t make you juggle multiple platforms. Text messaging lives alongside email and pushes in the same workflows, using the same customer data, creating consistent experiences across channels.
Omnichannel SMS + email automation
Cart abandonment shows how this works in practice. Your customer leaves items behind and gets an email within the hour. No response? SMS follows up six hours later with a direct link back to checkout. Still nothing? Push notification tries one more time.
Different customers prefer different channels — the automation adjusts based on what they open and click, not what you assume they want.
INGLOT Canada has the right approach. It combined email, SMS, and push notifications into cart abandonment workflows, generating 2,130% higher revenue per message.
Pre-built SMS workflows for ecommerce
Activate proven sequences with one click. Cart recovery texts include product names and direct checkout links. Birthday messages deliver time-sensitive discount codes.
Order confirmations provide tracking numbers without cluttering inboxes. Customer win-back sequences escalate from gentle reminders to exclusive offers. Customize the copy while keeping optimized timing that maximizes conversions.
Integrated SMS campaigns for flash sales and promos
Time-sensitive promotions demand instant delivery. Flash sales reach opted-in customers within seconds. Restock alerts notify waitlisted shoppers before inventory disappears again. Product launches generate excitement with early access codes sent via text.
MMS support adds product images and animated GIFs to grab attention in crowded message feeds. Run SMS-exclusive deals or coordinate with email blasts.
Segmentation and personalization
Every data point becomes a targeting option. Recent purchasers see cross-sell suggestions. High-value customers get VIP perks. Location data enables regional promotions.
Browsing history triggers relevant product recommendations. Messages include dynamic content — names, point balances, viewed items — pulled from unified customer profiles that update in real time.
Global reach and TCPA compliance
International SMS requires no extra setup, and country codes are detected automatically. Carrier routing happens behind the scenes. Opt-in forms collect proper consent, and unsubscribe requests are automatic.
Sender IDs display correctly across networks. Omnisend handles carrier requirements and compliance documentation so you focus on message content, not legal complexity.
Real-time SMS performance reporting
SMS metrics appear alongside email and push data in unified dashboards. See delivery rates, click-throughs, conversions, and revenue per message.
Plus, track which automations generate the most SMS sales. With the Pro plan, you can compare text versus email performance for different customer segments. Attribution connects SMS interactions to purchases days later, proving long-term ROI beyond immediate clicks.
Pricing
You can add SMS credits to any plan starting from $10/month for 667 SMS credits (based on US SMS pricing).
Free: Includes all standard features, unlimited access to newsletter templates, for 250 contacts and 500 emails/month
Standard: $16/month for 500 contacts and a 12x contact list email send limit
Pro: $59/month, includes unlimited emails to 2,500 contacts, advanced reporting, and bonus SMS credits equal to the price of your monthly plan
Success story Vape Superstore increased mobile form signup rates from 18% to 32% after switching to Omnisend. With 80% of visitors on mobile, SMS campaigns for clearance sales, product launches, and rewards programs create instant engagement.
Note:As of August 2025, Yotpo has officially discontinued its SMS marketing features and is partnering with Omnisend as its preferred provider for existing SMS customers. Migrating merchants can transfer their contacts, workflows, and segments seamlessly to Omnisend, with no-cost migration support available for eligible plans.
I recommend Yotpo if you want pay-per-send pricing without monthly contact limits. It’s cost-effective for large subscriber lists because you only pay for the emails and texts you send.
Another handy feature is two-way messaging, letting you communicate with customers via text messaging. Its dashboard keeps all communications in one place, and there are over 12 analytics dashboards for spend, clicks, and conversions.
Your Shopify marketing strategy needs more than broadcast messages. Postscript’s AI tests hundreds of text variations to find what converts, while automated chatbots handle purchase conversations in your brand voice.
It’s one of my top SMS Shopify app recommendations if you’re ready to scale conversational commerce beyond basic campaigns.
Key features
AI-powered message testing and optimization
Shopper AI for automated 1:1 conversations
Visual flow builder with pre-built automations
Toll-free numbers with custom contact cards
Advanced segmentation using Shopify data
SMS Sales team add-on for human-powered conversations
Pros
$1,000 credit for the first 30 days on all plans
Two-minute priority support response times
No contracts required, cancel anytime
API access for custom integrations
Data warehouse push capabilities
Cons
$30 minimum monthly spend, even without sending
Carrier fees are charged separately ($0.00289/SMS average)
AI agents handle your abandoned cart recovery with honest conversations, not automated blasts. TxtCart’s conversational AI responds to customer questions, negotiates discounts, and closes sales via SMS.
You pay transaction fees only when they recover revenue — no flat monthly rates eat into margins without guaranteed results.
Recart promises high popup conversion rates using its OneClick opt-in technology — shoppers join your SMS list without typing anything, plus its managed service handles everything from list growth to campaign execution (but you’ll pay premium prices for the convenience).
Quarterly commitments mean you’re locked in for three months minimum, making it risky for stores testing SMS marketing.
I recommend PushOwl if you want SMS marketing bundled with other channels at one low price. While it’s known for push notifications, the SMS capabilities offer value when you need multiple marketing channels in one app.
It treats SMS as one piece of a multichannel strategy. Your abandoned cart flow might email first, text non-openers two hours later, then send a browser push as a final attempt.
Key features
One-click SMS campaign activation with credit bundles
SMS automation for abandoned carts and order updates
Twilio Order Alert & Bulk SMS integrates your Shopify store with Twilio for comprehensive SMS communication. The app manages order notifications, verification, and marketing messages through direct Twilio integration.
You can automate SMS alerts for new orders, cancellations, fulfillment updates, and abandoned cart recovery. It includes OTP verification for orders and bulk SMS capabilities for marketing campaigns.
Each message type is customizable, letting you personalize customer communications across the entire shopping journey.
Key features
Automated order status notifications
OTP verification for orders
Abandoned cart recovery messaging
Bulk SMS marketing tools
Custom message templates
Pros
Scalable messaging platform
Global SMS reach
Strong API and developer tools
Reliable delivery rates
Advanced analytics and reporting
Cons
Requires developer expertise
Can become expensive at scale
Limited built-in marketing features
Steep learning curve for non-technical users
Support can be complex for smaller teams
Pricing
Pay-as-you-go: $0.0075 per SMS sent or received (US)
Short code leasing: $1,000 per month
Toll-free number: $2 per month + messaging fees
Best practices for Shopify SMS marketing
SMS generates the highest revenue per message of any marketing channel — but only when done correctly. Follow these best practices to build a profitable SMS program that customers want to receive:
Get real permission: A phone number isn’t consent. Build opt-in forms that explicitly state what subscribers will receive. For US merchants, TCPA compliance is non-negotiable — violations can cost thousands per message.
Lead with transactional messages: Start with shipping notifications and order updates. These messages have near-perfect open rates and train customers to recognize your number before you send promotional content.
Stay under 160 characters: Longer messages get split and cost double. Include your brand name, state the offer, and add a link. That’s it.
Segment by time zone: A 10 AM text in New York hits LA at 7 AM. Most SMS platforms handle this automatically — use it.
Mix SMS into existing automations: Add texts to abandoned cart flows after the second email. Send “sale ending” alerts to complement email campaigns. Text VIP customers about restocks before announcing to your whole list.
Honor unsubscribes immediately: Include “Reply STOP” in every marketing text. Process opt-outs instantly — spam complaints can shut down your entire SMS program.
Success story Vagari Bags achieved 6–7% SMS click rates and a 1:121 ROI by using text messages for product launches and exclusive offers, proving SMS delivers immediate action and returns.
SMS marketing delivers the fastest path to revenue for your Shopify store.
I’ve found that text messages work where email can’t — they get opened within minutes, recover abandoned carts before customers move on, and deliver time-sensitive offers when urgency matters most. No algorithm changes or spam folders blocking your message.
You don’t need complex strategies to start. Basic automations like welcome texts and cart reminders generate ROI from day one. As your list grows, add segmentation and personalization.
The directness of SMS makes it beginner-friendly. Your customers will either engage or opt out quickly, giving you clear signals about what works.
Join Omnisend to upgrade your Shopify SMS capabilities with pre-built automations and personalized messaging
Shopify apps let you text customers for marketing. Just remember to get their permission first and follow US texting laws, or you risk massive fines.
Can I automate SMS in Shopify?
Every SMS app automates your texts. Cart abandonment fires after two hours. Welcome messages go out on signup. Shipping updates are sent when orders move, with zero manual work.
What’s the best SMS marketing app for Shopify?
Omnisend unifies SMS with email workflows. Postscript goes all-in on text optimization with AI. Pick based on whether you want everything together or SMS excellence.
How much does Shopify SMS marketing cost?
Omnisend’s free plan lets you add $10 in SMS credits to start. Most apps run $20–500 monthly before text charges. Your bill depends on the send volume and extra features you require.
Can I send abandoned cart SMS messages with Shopify?
All major SMS apps recover abandoned carts. They text product details and checkout links within hours of abandonment. Omnisend, TxtCart, and Postscript all handle this.
Can I combine email and SMS marketing in Shopify?
Omnisend and Yotpo merge both channels. Email bounces? Follow up with SMS. Customers ignoring texts? Try push notifications. One dashboard shows what generates sales.
This article was researched and written by our experts following a precise process.
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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