The best Shopify stores in 2025 are setting new standards in ecommerce with stunning designs, seamless user experiences, and progressive strategies. These stores demonstrate what it takes to succeed online with their strong branding and aesthetic product presentation, as well as fast-loading websites and engaging customer interactions.
Analyzing top-performing stores is a valuable way to refine your own brand, optimize conversions, and draw inspiration.
So, if you have or are thinking of starting an online store and need some inspiration, you’ll love checking out the best Shopify stores of 2025.
No matter your industry or how niche your business is, studying these Shopify websites will spark fresh ideas.
Stop missing out on sales. Automate your Shopify store with Omnisend
The best Shopify stores stand out by focusing on the following factors that drive growth and customer loyalty:
Unified branding: One of the best Shopify tips for success is maintaining consistency in branding and marketing, including color schemes, logos, and messaging
Great product presentation: Top Shopify stores use professional photos and videos to showcase their offerings, especially in niches like beauty and fashion
Fast and mobile-friendly website: Successful Shopify sites are the ones that can be easily accessed through mobile by incorporating compressed images, responsive Shopify themes, and reliable hosting
Engaging customer interaction: Using multiple channels like email, live chat, phone, social media, and loyalty programs makes shoppers feel valued
Easy checkout and secure payments: Offer multiple payment options and security for seamless shopping experience, and encourage quick purchases
40 best Shopify stores to inspire you
Here’s an overview of the best Shopify businesses in 2025 that you can take inspiration from:
Gymshark is a UK-based fitness apparel brand founded by Ben Francis in 2012. Frustrated by the lack of stylish and affordable gym wear, he started screen-printing shirts in his garage. The brand gained popularity after a fitness expo and stands out for its sleek, functional designs made for modern fitness enthusiasts.
The brand’s authentic community engagement and fresh approach to social media have been key to its rapid growth, offering valuable lessons for any brand looking to build a loyal following.
Goodfair launched in 2018 when founder Topper Luciani sought to combat fashion waste without compromising style. Instead of listing individual secondhand pieces like most thrift businesses, Goodfair sends customers clothing bundles based on size and category. The brand has grown by embracing Gen Z’s affinity for sustainability and low-effort shopping.
By mixing vintage finds with a strong message, it’s redefining how resale works online. Anyone building a circular fashion brand can learn from Goodfair’s low-inventory DTC model and mission-focused branding.
Fashion Nova is a Los Angeles-based fashion brand founded in 2006 by Richard Saghian, who saw a gap in the market for affordable, trendy clubwear. Its popularity grew online in 2018 through collaborations with celebrities like Cardi B, which helped push viral styles.
The brand releases about 1,000 new items weekly and serves a young, diverse audience that wants affordable, trend-forward looks. Brands can learn from Fashion Nova’s ability to ride social viral waves to build a strong customer base.
Founded in 2014 by stylist Shellie Pomeroy, Silk & Willow is one of the top Shopify stores for sustainable textile products. What began as a search for eco-friendly decor for her events grew into a respected brand.
Every product is made using traditional dyeing methods that incorporate plants, roots, and flowers. The brand appeals to stylists who are drawn to its earthy palette and poetic presentation. Other Shopify stores can learn from its unique product storytelling, giving the pieces a relatable story.
Another brand on our Shopify stores list is Alo Yoga. This Shopify clothing store, launched in 2007 by Danny Harris and Marco DeGeorge, began as a premium yoga apparel brand. Over time, it started blending performance gear with fashion-forward street style.
The brand heavily leverages social media, celebrity partnerships, and wellness culture to fuel community and brand loyalty. Many new Shopify websites can learn from Alo Yoga’s ability to build a global presence through content and influencer partnerships.
Off-White is one of the most successful Shopify stores, blending high fashion with streetwear, founded in 2012 by visionary designer Virgil Abloh. Off-White stands out as one of the most popular fashion Shopify stores, merging hype culture with an artistic vision.
It speaks directly to Gen Z and Millennial shoppers who want to make fashion statements. Anyone exploring Shopify store examples can take inspiration from Off-White, which has built global relevance through storytelling and a strong brand identity.
UNIQLO began in 1984 in Hiroshima, Japan, as a unisex casual wear store. Its mission was to offer affordable, high-quality clothing for everyone. What makes UNIQLO one of the most popular Shopify stores is its focus on LifeWear, which is simple and functional clothing designed for daily living.
Unlike trend-driven fast fashion Shopify stores, UNIQLO prioritizes Japanese design and fabrics. People looking to launch Shopify stores can learn from UNIQLO’s ability to create universal products that still feel personal.
Founded in 2016 by Paul Tran, Manscaped began with a bold mission to normalize below-the-belt grooming for men. Recognizing a gap in male hygiene, the brand focuses on high-quality, skin-safe tools.
Manscaped is one of the top Shopify stores that focuses on an underserved niche. Its iconic Lawn mower trimmer product has turned a taboo topic into a confident lifestyle choice. Manscaped connects with men through an experience-led DTC model, which many new Shopify stores can learn from.
Fenty Beauty by Rihanna launched in 2017 with a mission to make beauty truly inclusive. The brand gained immense popularity thanks to its groundbreaking 40-shade range, which set a new standard in the industry.
Rihanna’s hands-on role and bold brand voice helped Fenty feel authentic. Fenty’s growth shows how powerful authentic connection and forward-thinking design can be in ecommerce.
Pela was founded in 2011 by environmental consultant Jeremy Lang, who noticed the prevalence of plastic waste while visiting a beach in Hawaii. He created the first compostable phone case using a material called Flaxstic, made from flax shive and biopolymers.
Pela also launched Lomi, a kitchen countertop composter, expanding its reach from accessories to circular living. One key lesson for other Shopify stores is that lasting loyalty stems from shared values, not just the products you sell.
Huel, short for “Human Fuel,” was launched in 2015 by Julian Hearn, who sought a healthier and faster alternative to junk food. The brand is one of the top Shopify stores in the industry, offering plant-based, nutritionally complete meals for busy people.
The brand established a strong following by speaking directly to busy professionals and fitness enthusiasts. Everything, from its DTC model to its niche targeting, makes Huel one of the best Shopify stores to learn from.
When her kids left for university, Maxine Laceby blended bone broth in her kitchen, which led to the launch of one of the successful Shopify stores for wellness products. Absolute Collagen scaled from selling homemade batches to becoming a favorite brand with loyal customers across the country.
What sets it apart? A ready-to-drink liquid collagen backed by science. Other Shopify stores can study how Absolute Collagen leveraged storytelling and direct customer feedback to drive conversions and scale fast.
Founded in 1948 by Monty Young in London, Condor Cycles initially built handmade frames for local racers and Olympians. Over the years, it’s equipped champions and Tour de France teams with precision-built machines.
What sets it apart from other Shopify websites in the industry is its commitment to custom frame designs, handmade in Italy, and in-house fitting. This creates a personalized experience that most mass-market Shopify stores can’t replicate, which is something that new brands can take note of.
Pot Gang sprouted in 2020 when the founder, Sam Smith, realized how confusing growing food could be for beginners. He turned his spare time into a DIY gardening movement, which is now a thriving subscription service that helps people grow vegetables at home.
Its kits include seasonal veg, eco-friendly pots, compost, and fun, cheeky instructions to make gardening less intimidating. Compared to most Shopify stores, Pot Gang uses vibrant branding and engaging copy that makes it visually appealing to customers.
Kylie Cosmetics gained popularity in 2015 with the release of Kylie Jenner’s first Lip Kit. Built on Kylie’s massive social media reach, the brand mastered hype marketing, influencer-led launches, and a DTC model that new Shopify stores can learn from.
The brand has a clean product design paired with bold, trend-setting shades, which makes it stand out in a crowded beauty market. Like most beauty brands, Kylie Cosmetics grew alongside its audience, initially targeting Gen Z and evolving with them as they matured.
Bombas started in 2013 after its founders learned socks were the most requested item in homeless shelters, so it built a brand around giving back. For every pair sold, one is donated, thereby donating over 100 million essential clothing items.
What makes Bombas stand out isn’t just the mission, but also how the brand has perfected basics like socks, tees, and underwear with attractive designs. Shopify stores can learn a great deal from how Bombas balances impact with profitability.
Jing Gao founded the brand Fly by Jing in 2018, after realizing that Chinese flavors were being misrepresented or watered down. In response, she created a product, Sichuan Chili Crisp, rooted in Chengdu culture, which has become a global pantry staple.
This brand stands out among other Shopify stores because of its bold visual identity. The branding is contemporary and rooted in cultural identity. Over the years, the product line has expanded to include sauces, dumplings, and pantry essentials.
What began as a passion project evolved into a globally recognized cosmetics line celebrated for its inclusive shade ranges and long-wear formulas. Beauty Bakerie is a Shopify online store founded in 2011 by Cashmere Nicole to offer complexion products that cater to underrepresented skin tones.
The brand employs a whimsical bakery-themed branding approach, incorporating meticulous design and storytelling for its products. It’s also one of the few Shopify stores to maintain a highly stylized brand identity.
Loop Earplugs was founded in 2016 by Maarten Bodewes and Dimitri O, driven by personal struggles with tinnitus. They saw a clear gap in the market involving earplugs that were both functional and stylish.
As a result, they launched a high-design earplug that delivers certified noise reduction. Loop initially focused on concerts and nightlife but later expanded into broader wellness categories. For Shopify stores, Loop is a standout example of how niche positioning can scale a consumer product globally.
Plantify began in 2011 when Peter Laughton, a former video game designer, turned his passion for plants into a progressiveway to garden online. What started as a love for horticulture grew into a digital-first brand that helps people find and grow the right plants.
The Shopify store offers plant collections, online garden design tools, expert-led plant guides, and partnerships with local growers. Shopify stores can learn from Plantify how to create value beyond products and grow a loyal audience.
The Beauty Chef began in Carla Oates’ kitchen in 2009, when she started fermenting foods to help her daughter’s skin. Carla saw firsthand how gut health affects our appearance, so she created inner beauty products that work from the inside out.
What differentiates this brand from other wellness Shopify stores is how it simplifies the wellness experience. Shopify stores can learn from its rich product storytelling and educational content, which positions the brand as a thought leader.
Beardbrand was founded in 2012 by Eric Bandholz, who, frustrated by corporate grooming norms, launched a blog for urban beardsmen. The brand took off after a 2014 appearance on Shark Tank, where the brand’s clear mission to redefine men’s grooming stole the show.
Unlike some other Shopify stores, Beardbrand excels at storytelling and educating customers through detailed product information. Every product page features detailed usage videos and scent profiles, as the Brand is transparent about its ingredients.
Founded in 2014, ColourPop launched under Seed Beauty to disrupt the traditional beauty model. The brand skipped retail markups by creating everything in-house, making luxe formulas at prices anyone could afford. ColourPop embraces customer feedback obsessively, turning suggestions into actual product lines.
Unlike most beauty Shopify stores, ColourPop has built a significant customer base by maintaining shockingly high quality. It drops 30+ new products a month, keeping customers constantly engaged. Shopify stores can learn to prioritize affordability without compromising design.
Charlotte Cho co-founded Soko Glam with her husband, David, to make Korean beauty products accessible and understandable to American consumers. It started as a personal blog, then evolved into a thriving ecommerce platform dedicated to curating the best in Korean skincare.
Compared to other top Shopify stores, Soko Glam has built a trusted community offering helpful information on skincare routines. The brand’s blog, The Klog, offers genuine skincare advice, earning loyalty by educating rather than just marketing products.
Hismile was launched in 2014 following an investment by two Australian friends frustrated with the chemical-heavy teeth whitening products available. The brand partnered with influencers like Kylie Jenner to draw attention to its teeth whitening products. Its flagship product, the peroxide-free Teeth Whitening Kit, went viral on social media.
What separates Hismile from typical Shopify stores is its sleek packaging and visuals. Hismile constantly innovates, introducing new products to stay top-of-mind, coupled with its aggressive influencer marketing strategy.
Two college friends launched Pura Vida in 2010 after meeting bracelet artisans in Costa Rica on a post-grad surf trip. They started with just 400 handmade bracelets, and now sell millions annually through a thriving Shopify store.
The brand’s colorful design and strong social causes fuel brand loyalty and repeat sales. Pura Vida donates millions through its Charity Collection, linking every purchase to real-world impact. Other Shopify stores can learn from its ability to drive connections with customers through mission-based marketing.
Kirsten Quigley launched the brand in 2008 after noticing her family’s daily use of single-use bags, a habit shared by millions. Since then, Lunchskins has helped eliminate over 2.8 billion plastic bags with compostable and reusable options that actually look good.
Its sandwich and snack bags are dishwasher-safe, toxin-free, and come in modern prints that kids and adults love. This brand is a go-to example for eco-conscious Shopify stores to learn how to design and brand their products.
Heatonist was established in 2013 when founder Noah Chaimberg launched a pushcart tasting experience in Brooklyn. The tasting allowed spicy food lovers to try small-batch sauces before making a purchase, which became New York’s first hot‑sauce tasting room.
Then, it expanded online with curated collections and a monthly subscription box. Heatonist sources artisanal peppers globally, ensuring unique and balanced flavors. The brand’s growth accelerated through subscription boxes, as well as strategic partnerships, such as Hot Ones, and celebrity collaborations.
This Shopify store was founded in 2012 by Mike Brown, who sought to create the world’s strongest coffee with a bold flavor. He launched the brand from his small coffee shop in Saratoga Springs, New York, to serve tired professionals.
The brand employs dark humor, gritty visuals, and sharp storytelling that Shopify stores can study to build loyal customer communities. Other Shopify stores can draw inspiration from how Death Wish Coffee carved a niche and committed fully to it.
Denise Woodard founded Partake Foods in 2016 after her daughter was diagnosed with multiple food allergies. She couldn’t find delicious, allergy-friendly snacks, so she made them herself, which led to the idea of the brand.
Today, Partake is one of the fastest-growing Shopify stores in the consumer-packaged goods space. Partake Foods has built trust by being transparent about its ingredients and values, a lesson that many Shopify stores can learn from. Every product comes with a story that connects emotionally with customers.
Tentree was founded in 2012 by brothers Derrick and Kalen Emsley, who turned their passion for forestry into a global clothing brand. Inspired by reforestation work in Saskatchewan, they launched Tentree to make sustainability stylish and accessible for everyone. The idea is to plant 10 trees for every item sold.
What sets Tentree apart is its ability to blend eco-conscious values with modern fashion. Other Shopify stores can learn from Tentree’s commitment to sustainability, which is a strong brand differentiator.
MVMT was launched in 2013 by Jake Kassan and Kramer LaPlante, who were frustrated with the overpriced luxury watches available on the market. The brand gained rapid traction by using creative Instagram ads and influencer partnerships to reach budget-conscious millennials.
Over the years, MVMT has become a global brand, bypassing retail middlemen and prioritizing sleek design and social storytelling. It leverages user-generated content and lifestyle photography to build community and trust, a strategy that many Shopify stores can replicate.
WP Standard started in 2009 when Ryan Barr couldn’t find a leather laptop bag that matched his style. He bought leather scraps and hand-stitched his first bag in a Brooklyn apartment, launching the brand from that single product.
What sets WP Standard apart is its commitment to meticulous craftsmanship in its leather products and bespoke design, a quality that many Shopify stores could emulate. The brand also uses durable materials, which resonate with customers who appreciate both function and style.
Weary of peeling poorly designed tattoos on her daughter’s skin, Tina Roth Eisenberg decided that beauty deserved better. She launched the brand Tattly in 2011, partnering with real artists from around the world to turn fake tattoos into wearable art.
Tattly tattoos are fully safety-tested and printed with vegetable-based ink, making them safe for all ages. Great storytelling sells products people didn’t even know they wanted, and this is a key strategy Tattly uses for its online store product pages.
Adam Bohbot and David Benayoun founded Ana Luisa in Brooklyn in 2018, with the goal of disrupting the conventional jewelry market with sustainably designed pieces. The brand’s primary selling points are its environmentally friendly designs and high-quality materials.
The brand is distinguished by its use of lab-grown diamonds, carbon-neutral production methods, and recycled metals, which other Shopify brands can emulate. Its minimalist, everyday designs appeal to Gen Z and eco-conscious millennials because it provides affordable and fashionable hypoallergenic jewelry.
After struggling to find menswear-inspired clothing, Laura Moffat and Kelly Sanders launched the brand Kirrin Finch in 2015. They wanted button-up shirts and suits that fit their bodies without compromising on style or identity.
The brand started by working with local NYC tailors and ethical factories to create gender-defying apparel. Kirrin Finch now offers everything from blazers to chinos, designed to fit female and non-binary bodies perfectly. It regularly uses customer feedback to inform future style development.
Founded in 2014 by Beatrice Dixon, Honey Pot was launched after she experienced a recurring infection and had a healing dream. This Shopify online store is a feminine care line with products such as washes, wipes, pads, and others made without harsh chemicals or fragrances.
What sets them apart is its mission to normalize conversations about feminine health through inclusive messaging and education. Shopify stores can learn from how Honey Pot integrates storytelling and social proof into its product pages.
Beyond making reusable bottles, GiveMeTap is one of the best Shopify stores that leverages a dropshipping model. The brand partners with cafes to offer customers free water refills without a purchase requirement.
GiveMeTap puts its social mission at the core of the business. The brand funds clean water projects in Africa, noting that every bottle sold provides access for five years. Shopify stores can learn to build around a real problem and story, and keep the product simple yet meaningful.
Founded in 2018 by childhood friends Pernell Cezar and Rod Johnson, who began roasting beans in a garage with a mission to make specialty coffee part of daily life. Now, BLK & Bold is a nationally distributed brand available at Target, Whole Foods, and more, with sleek, modern packaging that appeals to coffee enthusiasts.
BLK & Bold has partnered with brands like Ben & Jerry’s and Marvel, showing how Shopify stores can expand their reach through strategic collaboration.
Taza Chocolate was founded in 2005 after Alex Whitmore visited Oaxaca, Mexico, and tasted stone-ground chocolate for the first time. Inspired by the bold flavor, Alex learned traditional methods from local molineros and brought that knowledge back home.
Compared to similar successful Shopify stores, Taza Chocolate produces stone-ground, minimally processed chocolate, which preserves bold flavors and rich cacao textures. Taza Chocolate’s branding combines bold visuals, ethical values, and a strong founder story, elements that Shopify stores can mirror for impact.
What you can learn from these Shopify stores
If you’re launching your first store or scaling your brand, there’s a lot to learn from how these top Shopify stores positioned themselves to drive sales on Shopify.
Own a niche: Successful Shopify stores like Loop Earplugs, Manscaped, and others scaled by targeting overlooked customer needs. Instead of serving everyone, they focused on solving one problem brilliantly and scaled from there.
Invest in purpose-driven branding: Shopify stores like Bombas, Tentree, and GiveMeTap embed social impact into their business models. By leveraging their strong missions, they cultivate long-term loyalty.
Leverage influencer power: Brands like Fashion Nova, Fenty Beauty, and Hismile demonstrate how impactful influencer marketing can be. They have been able to drive massive reach when aligned with the brand’s identity.
Use social proof and community building: Shopify Plus stores like Beardbrand and ColourPop leverage customer reviews and viral feedback to establish credibility. When shoppers see real people using your products, it encourages them to join the community.
Omnisend is designed for seamless ecommerce store integration. It automatically syncs customer and order data, allowing you to create highly targeted campaigns without manual effort.
Its powerful email automation ensures you engage shoppers at the right moments, whether through welcome emails, cart recovery reminders, order confirmations, or post-purchase follow-ups.
What’s more, with powerful SMS marketing, Omnisend lets you send personalized texts for promotions and order updates, keeping customers engaged.
Plus, with detailed analytics monitoring key metrics like sales, campaign performance, and audience growth, you gain valuable insights to refine your marketing strategies.
Omnisend ensures ecommerce marketing doesn’t have to come with a steep learning curve. It gives you automation, personalization, and data-driven results all in one platform.
“We initially approached Omnisend with a ‘let’s give it a try’ attitude, but it turned out to be a perfect match for our needs. Omnisend’s omnichannel approach, combined with its great user experience and reasonable pricing, has been a game-changer for us. The results speak for themselves.”
Shan Jiang, Customer Growth Manager at Kate Backdrop
Kate Backdrop achieves a 300% ROI with Omnisend’s omnichannel marketing. Read the full case study here.
Turn inspiration into action for your Shopify store
If you’re running a Shopify store or planning to launch one, this roundup should leave you energized with ideas to implement. The successful Shopify stores featured in this list began with a unique vision and scaled by consistently evolving and experimenting with their strategies.
As the ecommerce marketplace becomes more competitive, you’ll need a solid brand and smart execution to stand out. The key takeaway from these top-performing Shopify stores is that there’s no single formula for success, but rather patterns worth studying.
Strategies such as unified branding, authentic storytelling, building loyal communities, and creating purpose-driven products have set the best stores apart. You can draw inspiration from their journeys and apply the lessons that align with your goals.
Drive your Shopify store’s revenue with Omnisend’s powerful automation
Sell things that are easy to market and that you’re passionate about. Shopify stores selling clothes, gadgets, handmade items, or digital products like ebooks typically do well.
2. How do I find top Shopify stores?
You can search online for a Shopify store list or check out blogs highlighting the best. Shopify’s website also features examples to inspire you. Exploring various Shopify store examples can help you see what works.
3. What is the most successful store on Shopify?
It’s hard to quantify which Shopify store is the most successful. However, brands like Gymshark, Allbirds, and Kylie Cosmetics are among the top performers.
4. Which type of Shopify store is best?
The best Shopify stores sell products people actually want. Shopify businesses that focus on clothing, beauty, or unique gadgets tend to do well. Niche stores like pet products or eco-friendly goods also stand out.
5. Who is the top seller on Shopify?
Top Shopify stores often change, but brands like Fashion Nova, Gymshark, and Allbirds frequently lead. These successful Shopify stores dominate their niches with strong branding, attractive pricing, and effective social media marketing.
6. What businesses are best for Shopify?
Shopify is ideal for ecommerce businesses, including fashion, beauty, electronics, home decor goods, digital products, subscription services, print-on-demand, and more.
Search for top-performing Shopify website examples so you can gain a sense of the best businesses to start.
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
Omnisend AI
OFFER
