What’s new

You can now mark any segment as a favorite, and it’ll stay pinned to the top of your Segments list. It’s a handy way to keep important segments front and center—especially for reporting—and it gets you ready for segment archiving, coming soon.

After completing the WooCommerce integration, Omnisend starts syncing all historical data from your store. The information passed to Omnisend includes your contacts, products, and orders. The initial synchronization may take up to a few hours, but not more than 24 hours.

If you're on the Pro plan, you can boost your marketing by adding personalized product recommendations to your campaigns. Show each contact items they’ve recently viewed to make your emails more relevant and engaging.

Dollarback is a Shopify-native loyalty solution that rewards customers with instant store credit instead of confusing points. After each purchase, shoppers receive visible, one-click redeemable cashback directly at checkout. With flexible reward rules, seamless Shopify integration, and real-money incentives, Dollarback helps drive higher repeat purchases, average order value, and customer satisfaction without the friction of traditional loyalty systems.

Easily sync your Shopify customer segments with Omnisend. Once connected, your segments update automatically—keeping your targeting precise and always up to date.

Omnisend allows you to customize your brand’s appearance by selecting custom fonts for both headings and body text through the Brand Assets section. While these fonts are automatically applied to email templates to ensure consistent branding, it's important to note that custom fonts do not currently carry over to form templates.

June 23, 2025

Omnisend AI Enhanced feature

Not sure where to begin with AI tools in Omnisend? We’ve got you covered. From writing better emails to building smarter segments, this new guide walks you through everything you can do with Omnisend’s built-in AI – plus tips to make it work harder for you.

Spam submissions and bot signups don’t just clutter your contact list; they hurt your deliverability, inflate bounce rates, and can damage your sender reputation over time. To help protect your list (and your campaigns), you can now enable Google reCAPTCHA on any Omnisend form.

Creating emails just got easier. We’ve rolled out a refreshed side panel in the Email Builder, giving you more space, better control, and a smoother building experience.

June 7, 2025

Omnisend AI Enhanced feature

You’re no longer stuck with default timeframes. You can now pick custom date ranges in Forms reports and individual form views – great for tracking different marketing campaigns' results or seasonal performance.

Boost customer retention and sales with a seamless cashback rewards system. This integration simplifies loyalty and referral programs, allowing merchants to set up in just two clicks. Customize features with dedicated support, strategically place rewards at product pages, cart, POS, and checkout, and automate email notifications to keep customers engaged.

May 27, 2025

Omnisend AI New feature

Need help finding the right words? Your new AI Assistant is now fully embedded in the Email Builder. It can write, rephrase, or improve content (and more) based on your own prompts, so whether you’re polishing a description or crafting a CTA, you don’t have to start from scratch. Smarter content, faster, and no copy-pasting from external tools.

May 23, 2025

Omnisend AI New feature

When you write content in your email text blocks, Omnisend AI can now spot typos, improve clarity, and suggest grammar fixes on the spot, helping you sound polished without needing a second pair of eyes.

May 15, 2025

Omnisend AI New feature

Creating targeted segments just got easier. Type what kind of audience you want (like "customers who ordered more than once"), and let AI build the rules. Moreover, when you use AI to build a segment, a chatbot will guide you. If your prompt is clear, it’ll show a preview. If more info is needed, it’ll ask a smart follow-up question. All to help you get the best results.

You’re no longer stuck with default timeframes. Now you can pick custom date ranges in Forms Reports or individual form views, which are great for tracking different marketing campaigns' results or seasonal performance.

17TRACK provides Shopify sellers with comprehensive solutions to improve post-purchase experiences, encourage repeat purchases, and lower operational costs. With access to over 2,500 global carriers and advanced logistics prediction technology, 17TRACK leads in shipment tracking and delivery transparency. Our platform allows merchants to offer buyers real-time tracking updates, proactive notifications, and branded tracking pages — all in one place.

Onvocado’s innovative popup designs are engineered to captivate and convert. Whether you’re aiming to boost sales, gather feedback, or enhance customer interactions, our next-gen popups are crafted to meet your goals.

Pipedream is an integration and automation platform that allows developers to connect APIs and services using workflows written in code or no-code steps. It supports thousands of apps and enables event-driven automation with minimal setup. With Pipedream, users can easily trigger actions in one app based on events in another, making it ideal for rapid API-based integrations.

Checkify.pro is a B2B2C web app that enables merchants to customize a one-page checkout on their original domain. It includes design, translations, wording editing, and shipping customization. Checkify supports multi-currency and multi-language checkout, facilitates upselling, and integrates with Shopify, a leading eCommerce platform. It is optimized for various digital traffic sources like Google, Meta, Snapchat, and TikTok.

You have a lot on your plate, so we’ve redesigned Omnisend to work even better for you. While the platform already helped you move quickly, we heard your feedback: a few too many clicks here, a setting that wasn’t quite where you expected... not big issues, but small things that could be smoother. So we gave the interface a thoughtful refresh. No flash, no fluff — just the improvements that matter most: Simpler navigation: A brand-new sidebar that’s easier to scan and faster to use. Sleek visuals: Updated icons, colors, and fonts for a cleaner, more modern feel. Omnisend AI now mirrors each brand’s writing style based on your web store. Your AI-generated subject lines, pre-headers, and content will better reflect your brand personality — whether it's formal, casual, playful, or bold.

You can now send Wheel of Fortune discount codes via email instead of just showing them in the success message on-site. This helps reduce fake signups, boost conversion rates, and ensure visitors redeem their codes.

April 23, 2025

Omnisend AI New feature

You can now add multiple "Next Step" buttons in the first step of your multistep forms. This allows more creative layouts, such as offering different CTA wordings or designs, all leading to the same next step.

April 20, 2025

Omnisend AI New feature

You can now choose exactly which columns (fields) you want to see in your contacts table, giving you more control over how you manage and review your audience data.

April 19, 2025

Omnisend AI New feature

Contact exports now include on-site activity (page views, clicks), helping you comply fully with GDPR right-to-access requests.

April 17, 2025

Omnisend AI New feature

No more typing blindly — you’ll now immediately see the full list of existing tags when tagging contacts, helping prevent duplicates.

For custom API stores, the Store Health dashboard now includes the Events API success ratio. This helps identify event delivery issues faster, improving integration reliability.

Managing multiple WooCommerce stores under a single WordPress installation? Omnisend is fully compatible with WordPress Multisite installations (plugin version 1.16.0 and above). You can connect and manage multiple WooCommerce stores under a single multisite setup – no need to install Omnisend separately on each site manually.

Expanded keyword matching improves the identification of subscribe and unsubscribe intents, aiding compliance, particularly for SMS campaigns in the US and Canada.

Users sending SMS to China now see an in-app warning about delivery restrictions and whitelisting needs, ensuring clear expectations before sending.

Zigpoll lets you run on-site, email, and SMS surveys. You can use these surveys at key moments with your customers to gather valuable contextual feedback. Zigpoll's most popular use case is a post-purchase survey.

April 6, 2025

Omnisend AI New feature

Portable helps data teams and marketers sync their Omnisend data to their data warehouse or data lake for analytics. Without writing a line of code, you can replicate your campaigns, contacts, orders, and more from Omnisend into your analytics environment of choice.

We're excited to announce that default text personalization is now available across all your campaigns! You can easily customize text in the various areas.

We've revamped the AI Subject Generator for a smoother experience! Enjoy a new design, simpler navigation through AI suggestions, and pre-defined prompts, allowing you to create effective subject lines quickly. Get ready to improve your email campaigns like never before with Omnisend AI ✨

We’re excited to announce a more efficient way for you to manage workflows. Instead of the old process of removing and re-adding contacts, you can now simply check a box to trigger workflows for all contacts within a segment. Check out our user guide below for more details.

We’ve listened to your feedback and are thrilled to introduce back-in-stock forms & notifications for all products, including those without variants. Now, every item can shine again when it’s back in stock ✨

Like with many campaign areas, you can now insert fallback values in SMS blocks within the workflow builder. This ensures that your messages remain tailored and relevant, even when certain contact details, like last names or addresses, are missing. Enjoy more meaningful communications with your audience!