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Reports so clear, they practically explain themselves

Full access. Trusted by 150K+ brands.
The truth about your campaigns

Be sure every message earns its keep. Track revenue, engagement, and deliverability across email, SMS, and push to see which ones pull their weight — and which ones don’t.

Forget tab-hopping

Campaigns, automations, channels, and audiences all side by side. Everything you need to compare, analyze, and make sense of your results lives in one place.

Act on real insights

Real-time reports show what’s happening as it happens. Spot trends early, react quickly, and shape your next campaign with confidence instead of guesswork.

REPORTING

Where your results show up

Sales reports

See how much revenue your emails, SMS, and push messages generate, no spreadsheets or manual calculations needed. Filter by time period, channel, or campaign to understand what’s driving sales.

Campaign and automation reports

Get a clear view of how your campaigns and automations are performing. Track opens, clicks, sales, and more, and compare them side by side to see what’s working best.

Deliverability reports

Know whether your messages are actually reaching customers. Monitor deliverability metrics, identify issues with email or SMS, and keep your contact list clean and effective.

50%

email campaigns
open rates

1:300

ROI using omnichannel
marketing

5%+

click-through
rate

+$100K

growth in monthly
revenue

Product tour

See how it works

METRICS

Your data has the right answers

Full historic data comparisons

Zoom in on any time period to compare past performance to current patterns. Your data is stored indefinitely, so you’ll always have access to it.

Cross-channel performance

Monitor your audience and drive retention by analyzing how your email and SMS lists evolve over time.

Focus on retention and loyalty

See each customer in a lifecycle stage map. This way, you can prioritize and personalize your retention strategies to the most valuable shoppers.

Forms reports

Monitor the performance of your forms to see which ones get the most contacts and which ones need tweaking.

Audience growth insights

Monitor your audience and drive retention by analyzing how your email and SMS lists evolve over time.

Flexible attribution for accurate reporting

Set attribution windows and touchpoints for each channel to match your strategy. The metrics recalculate automatically so reports stay consistent.

2,000+
new leads from a single competition campaign

“Omnisend’s drag-and-drop builder made launching emails effortless. We can go from idea to execution in no time.”

Harry Kelly
Ecommerce Manager at CA Design
ADVANCED REPORTS

Even more insights and trends

Channel trend breakdowns

Compare your key metrics in-depth across each channel over time to quickly identify trends and patterns in a single view.

Campaign sales by audience segment

Break down sales by audience segment to create more personalized content and improve future performance.



FEATURES

Everything your forms need

Campaign performance reports
Automation performance reports
Revenue attribution
Conversion rate tracking
Campaign comparison reports
Click maps
Audience activity reports
Unsubscribe and bounce tracking
Workflow step-level performance metrics
Reports for email, SMS, and push notifications
Custom date range selection
Real-time performance updates
Ecommerce sales tracking
Device and platform performance breakdowns
Advanced filtering
Exportable reports (CSV/Excel)
Show more
Make an average $68* for every $1 you spend.
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Email marketing report and analytics: A complete guide

FAQ

What is an email marketing report?

An email marketing report shows how your email campaigns perform. It includes key metrics like opens, clicks, sales, unsubscribes, and conversions — helping you understand what’s working and what needs improvement. With Omnisend, these reports are generated automatically for every campaign and automation you send.

How to create an email marketing report with Omnisend?

You don’t need to build reports manually — Omnisend creates them for you. Just send a campaign or set up an automation, and you'll get real-time performance data, visual click maps, and revenue attribution. You can also compare results, filter by date or segment, and export reports anytime.

What metrics should be included in an email marketing analysis report?

A strong email report should include open rates, click rates, conversion rates, revenue generated, unsubscribe rates, and bounce data. Omnisend also adds ecommerce-focused metrics like sales per email, product performance, and automation flow stats — so you can connect your emails directly to results.

How does Omnisend help identify effective marketing strategies?

Omnisend provides detailed reports for campaigns and automations, helping you see which tactics drive sales and engagement.

How can I track the performance of individual messages within automations?

Omnisend’s message reports display key performance stats in the Automation Editor, enabling data-driven workflow optimization.

Does Omnisend offer insights into the engagement of different customer segments?

Yes, Omnisend's reports highlight which segments engage most, helping you focus your efforts where they matter.

What tools does Omnisend provide for monitoring audience growth?

Omnisend lets you monitor and compare email and SMS list growth from your dashboard, with detailed form reports to assess the effectiveness of your signup forms.

Built on feedback of 150,000+ brands. Try Omnisend and see why they stay.

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