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Talk to people like you know them

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Full access. Trusted by 150K+ brands.
AI will build it for you

Talk to Omnisend AI, describe who you want to reach, and it’ll build a fresh segment for you. 

Always up to date

Your segments update automatically with real-time browsing and purchase data.

Every stage covered

From new signups to loyal VIPs, see exactly where customers are in their lifecycle.

OMNISEND AI

AI-based segmentation

Omnisend’s AI automatically identifies customer groups based on behavior, engagement, and purchase patterns. You just describe the customer behavior or goal you’re targeting, like “frequent buyers” or “churn risks,” and it’ll automatically generate a ready-to-use segment with matching filters.

50%

email campaigns
open rates

1:300

ROI using omnichannel
marketing

5%+

click-through
rate

+$100K

growth in monthly
revenue

Product tour

See how it works

REAL TIME DATA

No outdated lists here

Dynamic segmentation

Your segments update automatically as customer data changes, no need to rebuild or refresh manually. Every campaign or automation always uses the latest audience.

Real-time data sync

Customer behavior, such as purchases, clicks, or signups, is synced instantly from your store. This ensures that your targeting and messaging react the moment something happens.

Make an average $68* for every $1
you spend.
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Full access. No credit card required.
TEMPLATES

Pre-built segment templates

Purchase behavior

Choose from pre-built segments that target first-time buyers, repeat customers, recent purchasers, or high-spending shoppers — perfect for loyalty, upselling, and post-purchase campaigns.

Engagement

Use ready-made segments that group contacts by recent clicks, opens, or inactivity — ideal for sending re-engagement emails or rewarding active subscribers.

Lifecycle stage

Choose segments that identify new subscribers without purchases, first-time customers, or recently converted leads — great for onboarding and nurturing flows.

Contact attributes

You can select segments based on country, email domain, language, or subscription type — helpful for localization, deliverability management, or compliance filtering.

CUSTOMER LIFECYCLE

Customer lifecycle map

  • Visual customer lifecycle stage mapping

    See your customers organized by lifecycle stage in a single, visual dashboard. With this view, you can instantly understand where each group sits — from new subscribers to loyal buyers to at-risk contacts.

  • Lifecycle stage-based segmentation

    Automatically group contacts by their current stage in the customer journey. These segments update in real time and can be used to trigger targeted messages.

The outcome of the segmentation strategy — our most successful Black Friday week ever.
Rens Robroek
Founder of La Machine Cycle Club
Read their success story
PRECISE TARGETING

Prove your ROI

Cross-channel targeting

By reaching customers on their preferred channels — email, SMS, or push — you increase engagement and the likelihood of conversion. Since all activity is tracked in one platform, you can clearly see which channel or combination led to a sale, making ROI measurable and provable.

Custom segment builder

Highly targeted messaging leads to higher open, click, and conversion rates. By segmenting based on behaviors (like repeat purchases or cart abandonment), you can directly tie campaign performance to customer actions — clearly showing how personalization drives revenue.

INTEGRATIONS

Connected by default

Real-time sync with Shopify, WooCommerce

Customer, order, and product data from your ecommerce platform updates instantly in Omnisend, so your segments, automations, and campaigns are always up to date.

Purchase and browsing data

Track what customers buy and browse to make your messages more personalized. Use this data for segmentation, recommendations, and automation triggers.

Integrations with ad platforms

Sync your segments with Facebook, Google, and other ad platforms. This allows you to retarget, suppress, or expand audiences with precision.

FEATURES

Target your audience with purpose

Behavior- and profile-based filters
Real-time dynamic segments
Pre-built segment templates
Purchase history targeting
Email and SMS engagement filters
Geolocation-based segments
Segment-triggered automations
Segment-based split paths in automations
Exclude segments from campaigns
Custom property support
Multi-store and language-aware segmentation
Segment performance insights
Custom rules and combinations
Tag-based segmentation
Cross-channel targeting with segments
API access for external segment syncing
Cross-channel targeting with segments
Show more
Make an average $68* for every $1 you spend.
Start free See pricing
Full access. Trusted by 150K+ brands.
Learn more about campaigns

We’ll help you get
started

BLOG
Email segmentation guide: 15 strategies from Omnisend experts
Blog
Customer lifecycle segmentation: guide & examples [2025]
BLOG
Behavioral segmentation: detailed explanation + 8 examples

FAQ

What is ecommerce customer segmentation?

Ecommerce customer segmentation means grouping your customers based on shared traits or actions — like buying habits, location, or engagement — so you can send more relevant marketing messages that match their interests or shopping behavior.

How does Omnisend’s customer segmentation work?

Omnisend automatically collects customer data and lets you build dynamic segments using filters like orders, email/SMS activity, tags, etc. Segments update in real time as customers meet or stop meeting your conditions.

What types of customer segments can I create with Omnisend?

You can build segments based on order history, email clicks, signup source, location, tags, custom properties, or any combination of rules — whether advanced or straightforward, it’s fully flexible.

Can I use customer segments to trigger automated messages?

Yes. Segments can trigger automations or define paths within them, so you can send messages based on what customers do (or don’t do), helping you personalize communication at scale.

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